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Forrest Marketing Group Lead Generation Telemarketing





This is a hard question for us to answer, as it depends on the length of your normal sales cycle and the lifetime value of each new client.  Leads generated from cold calls will usually have a longer lead time than an inbound enquiry or referral as the prospect has not necessarily considered your business or product/service prior to our call.  So achieving a solid return on your investment could take a few weeks or a few months.

Many of our clients have seen fantastic results from our telemarketing and lead generation campaigns over a short period.  Each year we survey our clients to assess the effectiveness of our telemarketing campaigns.  Of the 36 clients who participated in our 2014 survey the results were:

Campaign Statistics

  • FMG generated 5,647 qualified leads for these 36 clients during 2014.

Return on Investment

  • Revenue attributed to FMG campaigns by these 36 clients is $10,936,660, or an average of over $300,000 per client;
  • Additional revenue expected to be achieved in the next 12 months is $13,616,000 or an average of over $370,000 per client;
  • Therefore total expected revenue resulting from FMG telemarketing campaigns for these 36 clients is over $24.5 million, at an average of over $680,000 per client;
  • As at the end of 2014 these 36 clients reported that for every $1 spent with FMG they have received an average of $8.42 in sales revenue;
  • With sales in the pipeline it is expected by the end of 2015 this will increase to $20.14 in sales revenue for every $1 spent;

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients