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10 Point Checklist: How to Brief a Telemarketing Agency

Tuesday, June 27, 2017 Back
If you’re looking at briefing a telemarketing agency for an up and coming campaign, there are a few elements that you need to be completing in order to run an effective outbound operation.

  1. Regular Communication
  2. Monitor and Review
  3. Set and Evaluate Targets
  4. Set Key Messaging
  5. Outline Product Benefits
  6. Define Audience Pain Points
  7. Set Audience Action
  8. Outline Profiling Questions
  9. Seek Relevant Data
  10. Set Meeting Quality Guidelines

Outsourcing your telemarketing to an agency may come about for a number of reasons; Lack of skill, lack of time, or simply because you would rather set your sights on other operations within your business.

Whatever the reason, the campaign setup and briefing are crucial to ensure effective results and, of course, a better return on investment for you.

Hear what our sister company Air Marketing in the UK have to say about how to best brief a telemarketing agency.

Professional lead generation, appointment setting, call centre and customer service solutions

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  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients