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2014 FMG Telemarketing Survey Results

Thursday, March 26, 2015 Back

Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services.

Leads Generated

  • FMG generated 5,647 qualified leads for the participating 36 clients during 2014
  • An average of 157 leads were generated for each of these participating clients during 2014
  • 94% of clients rated the number of leads generated by FMG as average, high quality or extremely high
  • 94% of clients rated the quality of leads generated by FMG as average, high or extremely high

Sales Results

  • 78% of clients have either already closed or expect to close sales as a result of the services FMG provided during 2014
  • The remaining 22% advised the main reason sales are yet to close is due to a longer sales cycle of between 1 and 3 years

  • Revenue attributed to FMG campaigns by these 36 clients is $10,936,660, or an average of over $300,000 per client
  • Additional revenue expected to be achieved in the next 12 months is $13,616,000 or an average of over $370,000 per client
  • Therefore total expected revenue resulting from FMG telemarketing campaigns for these 36 clients is over $24.5 million, at an average of over $680,000 per client

Return on Investment

  • As at the end of 2014 these 36 clients reported that for every $1 spent with FMG they have received an average of $8.42 in sales revenue
  • With sales in the pipeline it is expected by the end of 2015 this will increase to $20.14 in sales revenue for every $1 spent

Customer Experience

  • 94% of respondents rated their initial engagement with FMG as high or extremely high quality
  • 100% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality
  • 94% of respondents rated FMG's campaign management as average, high or extremely high quality
  • 88% of these clients believe FMG understood their objectives and business needs
  • 94% of respondents would recommend FMG to others

How does FMG compare?

42% of respondents have used other telemarketing providers. Of those

  • 71% rated FMGs service better than the competitors
  • 93% rated the quality of results as better than the competitors
  • 100% rated the value for money better than the competitors

We have run our annual telemarketing survey for the last four years and the results continue to speak for themselves.  Over the last 4 years our clients have reported closed sales at the point of each survey totalling over $33 million.

If you’d like to learn more about how FMG could help your business close more sales, please feel free to call me on +61 2 9939 6888, connect with me or follow us on LinkedIn to stay in touch.

If you'd like to learn more about how we have helped our clients, go to our case studies to see videos and testimonials.

Richard Forrest

Managing Director

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients