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2016 FMG Telemarketing Survey Results

Wednesday, February 08, 2017 Back

Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services. Take a look at what they had to say.


Leads Generated

  • FMG generated 7,063 qualified leads for the participating clients during 2016, or an average of 102 per client.
  • 85% of clients rated the number of leads generated by FMG as average, high quality or extremely high
  • 85% of clients rated the quality of leads generated by FMG as average, high or extremely high
  • On average each of our clients have so far acquired 11 new clients (with sales closed) as a direct result of their FMG campaign (this does not include the additional prospects which are still in the sales pipeline and expected to buy in 2017).

Sales Results

  • 71% of clients have already closed sales as a result of the services FMG provided during 2016, with 768 new clients being brought on board. All expect to see additional sales through 2017.
  • An additional 18% of clients expect to close sales within the next 6 months.
  • Revenue attributed to FMG campaigns by these clients is an average of $240,714 per client
  • Additional revenue expected to be achieved within the next 12 months is an average of $326,071 per client
  • Therefore total expected revenue resulting from FMG business development campaigns within 12 months for these clients is an average of $566,785

Return on Investment

  • As at the end of 2016 our clients reported that for every $1 spent with FMG they have received an average of $7.74 in sales revenue
  • With sales in the pipeline, our clients expect by the end of 2017 this will increase to $18.22 in sales revenue for every $1 spent
  • The average cost per lead for our clients during 2016 was $154.17, this is down from $175.25 in 2015

Customer Experience

  • 100% of respondents rated their initial engagement with FMG as average, high or extremely high quality
  • 98% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality
  • 95% of respondents rated FMG's campaign management as average, high or extremely high quality
  • 94% of respondents would recommend FMG to others
  • 83% of respondents plan on continuing to use outbound business development strategies such as telemarketing in 2017. Of these, 85% plan to continue working with FMG.


  • 70% of respondents stated that ‘sourcing quality leads’ was a key challenge for them during 2016
  • This was followed by 54% of respondents also saying ‘closing sales’ was a main challenge during 2016

How does FMG compare?

  • 38% of respondents have used other telemarketing providers. Of those
  • 95% rated FMGs service as the same or better than the competitors
  • 95% rated the quality of results as the same or better than the competitors

We have run our annual telemarketing survey for the last 6 years and the results continue to speak for themselves. Over the last 6 years our clients have reported closed sales at the point of each survey totalling over $50 million.

If you’d like to learn more about how FMG could help your business close more sales, please feel free to call me on +61 2 9939 6888, connect with me or follow us on LinkedIn to stay in touch.

If you'd like to learn more about how we have helped our clients, go to our case studies to see videos and testimonials.

Richard Forrest

Managing Director

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients