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2011 FMG Telemarketing Survey Results

Tuesday, November 01, 2011 Back

Every year we speak with our clients to assess the effectiveness of our telemarketing and lead generation campaigns for their businesses.  At the end of last year, we spoke with 35 clients who had run campaigns with us during the year (some who had only run a short campaign, some who were running ongoing campaigns) to.  The results achieved for these 35 clients were:

  • A total of 2,983 qualified sales leads generated;
  • Over $64 million ($64,152,034) in new business opportunities opened by the FMG campaigns;
  • 1,289% average ROI (based on the average lifetime value of a new customer);
  • 767% average campaign ROI (based only on the average first year revenue from a new customer);
  • 69% of clients achieved a positive ROI within 3 months of their campaign commencing;
  • 75% achieved  a positive ROI within 6 months;
  • 94.3% expected to achieve a positive ROI from pending sales in early 2012.

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients