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Can telemarketing help Australian businesses increase sales?

Wednesday, February 13, 2013 Back

The answer is, of course “yes” – let’s face it, this article would be pretty short if the answer was “no”, wouldn’t it?

Sales success always comes back to one thing: getting your sales message across to as many potential prospects as possible.  

If you’re like most businesses, you probably already have advertising and marketing strategies in place to generate sales leads.  However, usually these are passive and rely on prospects contacting you.

Telemarketing is a proactive strategy that enables you to deliver a personalised message to key decision makers within your defined target market. A telephone call allows a two way conversation so that your sales message can be adapted to the individual needs of each prospect.  During the conversation, key information is collected creating a sales profile which can be used to close the sale.

Telemarketing reach and conversion stats...

To give you an idea of the reach of telemarketing and conversion rates we have gathered the following stats internally and from our clients. 

On average:

  • 1 of our full time agents will make 37,000 phone calls a year

  • 1 full time agent will have meaningful conversations with over 10,000 decision makers a year
  • Our agents convert 1 in 18 of these decision makers into a immediate sales lead
  • A further 2 in 18 of these decision makers were future sales opportunities  

Based on these stats a full time telemarketer can generate 1,500 new sales opportunities per year. Want more sales leads?  Add another telemarketer.  Want less – look at part time telemarketers.  The beauty of telemarketing is you can scale it up or down as you need.

Will telemarketing work for every business?  Not necessarily...

Telemarketing is labour intensive, so the cost of telemarketing for a low priced product or service may not be offset by the revenue generated.  You need to consider the lifetime value of a new client and the return on investment required to make the strategy viable.

So can telemarketing help Australian businesses generate more sales?  Absolutely...

If you want to generate sales and the ROI stacks up, telemarketing is a proven strategy that should form part of your sales and marketing mix.

FMG deliver the highest quality telemarketing services throughout Australia. Protecting and enhancing your brand is our top priority. Operated from our Sydney office, we only recruit mature and professional sales agents.

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients