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2012 FMG Telemarketing Survey Results

Saturday, January 12, 2013 Back

Each year we survey our clients to assess the effectiveness of our telemarketing services.  Thirty one of our clients participated in this year's survey, designed to measure the return on investment they achieved from our campaigns during 2012.  The results of the survey were:

Campaign Statistics

  • The 31 clients surveyed, booked a total of 6,401 hours of telemarketing, appointment setting and lead generation services;
  • A total of 2,064 qualified sales leads were generated.

Return on Investment

  • To date 15% of our sales leads have turned into sales, generating 310 new customers, with additional sales opportunities in their pipeline expected to close in 2013;
  • Sales revenue from the 310 new customers totals $9,207,500.00 to date (with further revenue expected in 2013);
  • Our telemarketing services delivered an average of $19.18 in new sales revenue to these clients for every $1 spent with FMG;
  • Actual ROI averaged 395%, which is $3.95 in profit for every $1 spent with FMG (assumes 20% average profit margin)
  • 74.2% of the clients surveyed achieved a positive ROI during 2012;
  • 90.3% expect to achieve a positive ROI during 2013.

FMG deliver the highest quality telemarketing services throughout Australia. Protecting and enhancing your brand is our top priority. Operated from our Sydney office, we only recruit mature and professional sales agents.

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients