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How to compare telemarketing quotes

Thursday, October 31, 2013 Back

When you are looking to outsource your lead generation, telemarketing or event marketing there will be several companies for you to choose from and the chances are that they will all have different pricing structures and offerings.  So how do you compare their quotes and select the right company for your business?

Here’s some of the things that you should consider:

Hourly Rate – clearly this will be important but by comparing providers on price only you could end up sacrificing quality and results. 

If you are quoted $20 - $40 per hour these providers are generally using overseas callers.  A caller with an overseas accent is easily recognised as a telemarketer, which makes it harder to get past the gatekeeper and engage with the decision maker reducing the overall success of the campaign.

Australian based telemarketing services typically $50 - $100 per hour.  Price can depend on where the staff are located – you will usually pay less for home-based telemarketers than office-based ones.  However, price may also reflect the calibre of agent being employed - students and backpackers can be paid less than mature professionals.  The price may also reflect the level of systems in place behind the scenes and that support the quality of the work that is produced.  

So here are some questions you should ask:

  • Where are the agents based? Are they overseas? Are they working from a supervised office, or home based?
  • What is the average agent of the agents?
  • How long do their agents typically work there?

  • What is included in the hourly rate?  Is it an all-inclusive rate, or do they charge extra for additional items?
  • Are all of the hours you pay for spent on the phone?  Asking how your hours will be spent will allow you to calculate the “effective hourly rate” that you are paying.
  • What happens if you want to stop the campaign?  Is there a penalty payment?  Or lengthy notice period?
  • Is there a Guarantee?  Is there an easy exit clause if they don’t get any results for you? 

Even after you have asked all of these questions, you may still not know who to work with.

If you can, visit the companies you are considering.  Are their staff happy, are they working hard, is it a good environment?  Or if you can’t visit them ask for references and look at written or video testimonials. 

You are trusting your company’s brand to an external party so make sure that you choose one you trust and who fits with your culture.

Richard Forrest

Managing Director


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