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Telemarketing myths debunked

Wednesday, May 17, 2017 Back
The telemarketing industry carries with it some pretty strong stereotypes, which is unfortunate for one of the most direct routes to market with a huge amount of results to back it up.

Here are some of the myths we hear all the time
  • Telemarketing calls always use scripts
  • There’s no emotion, each call is just a number
  • Complex products can’t be sold over the phone
  • Inexperienced staff that don’t stick around
  • Dishonest or aggressive methods
  • Cold calling is dead

Additionally, and as a consequence of stereotyping, there are several negative myths which are associated with telemarketing. As a company that sees our clients get great results out of telemarketing campaigns, we’ve set out to debunk these and explore why they really are just myths.

Hear what our sister company Air Marketing (as well as us) have to say about these stereotypes

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