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What do we mean by lead generation

Tuesday, June 06, 2017 Back
Lead generation is a crucial tool for any company looking for new business. But, what do we really mean when we say lead generation? And if it’s important for new business, how do we ensure we’re doing it right?

Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Ask yourself, what is your company doing to initiate the interest of your ideal target audience?

Lead generation campaigns are run to source and identify new prospects, ideally of high quality to add to your sales pipeline. On top of the core objective of earning further revenue, lead generation will create brand awareness and establish relationships with leads that you source.

Our sister company Air Marketing answer these questions and more in the following blog.

Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients