AAPT case study
“The outcome has been very easily measured. We have a contact to lead ratio of about 9% which has got to be 3 or 4 times the industry average. The effect on our business is we now have BDMs out there with warm leads. They are following up on real opportunities and making sales.”
Head of Business & Corporate at AAPT – Steven Norris
AAPT is Australia’s leading wholesale and business-grade telecommunications carrier. They approached Forrest Contact looking for a long term partner to generate leads for their business development teams.
The Requirement
Forrest Contact was originally engaged to complete a pilot campaign as a proof of concept to test the ROI. The results generated by Forrest Contact were so impressive, that Forrest Contact was quickly locked in to continue on with this campaign. Additionally, they were engaged to start a number of other campaigns for other departments within AAPT.
The Results
Forrest Contact completed over 1,650 hours of calls. During this time 595 face to face and phone appointments were booked over numerous campaigns. AAPT sales management could not be happier with the results.