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E.L Blue is the Australian leader in providing a completely outsourced HR function. Australian owned and established in 1998, EL Blue manages the complete HR function for national and international organisations in Sydney, Brisbane, Melbourne, Singapore, the USA and Europe.

Delivering an aligned workforce with real cost savings and efficiencies through HR outsourcing, EL Blue were looking for assistance in contacting CEOs of medium sized organisations introducing their services and getting face to face appointments.

Initially managing the outbound lead generation function themselves EL Blue found getting appointments with CEOs challenging – managing to book one appointment every 2 months. Since partnering with FM Group this has increased to one appointment every 2 weeks – a big turn-around for EL Blue.



Greg Puttick - General Manager, identified several benefits seen as a result of outsourcing and partnering with FM Group

“One of the benefits was that we didn’t have to manage the process directly so this was quite a time saver.”

“The second benefit was that we got appointments, that was the major benefit. We got appointments with CEOs and we made sales.”

With the partnership starting in 2012 Greg highlights the importance of spending time at the start understanding each other’s businesses and what will and won’t work to get the most out of outbound lead generation. EL Blue were not after 5 or 6 appointments a day, or even a week.  



“We were happy with one every 2 weeks and people struggle with this in the call centre industry.”

“We have been working together for 5 years and I would say that about half of my clients are because Richard Forrest and his team made the appointment first up.”

Greg Puttick – General Manager – EL Blue


Professional lead generation, appointment setting, call centre and customer service solutions

Australian owned and operated from our Sydney office

  • We never send your business offshore
  • Protecting and enhancing your brand is our priority
  • Servicing companies throughout Sydney, Melbourne, Hobart, Adelaide, Canberra, Brisbane, Perth, Darwin and regional Australia

Account Manager

  • To help design your campaign and monitor results

Proven systems and ROI

  • Our purpose built CRM tracks outcomes and reports results
  • We have designed hundreds of successful campaigns
  • Many clients achieve a positive ROI within the first 3 months

Experienced sales agents

  • We only recruit local, mature and professional staff
  • Our dynamic office encourages and rewards results
  • Our team delivers consistent results for our clients