2011 FMG Telemarketing Survey Results

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2011 FMG Telemarketing Survey Results

Published Nov 1 2011

Every year we speak with our clients to assess the effectiveness of our telemarketing and lead generation campaigns for their businesses.  At the end of last year, we spoke with 35 clients who had run campaigns with us during the year (some who had only run a short campaign, some who were running ongoing campaigns) to.  The results achieved for these 35 clients were:

 

A total of 2,983 qualified sales leads generated;

 

Over $64 million ($64,152,034) in new business opportunities opened by the FMG campaigns;

 

1,289% average ROI (based on the average lifetime value of a new customer);

 

767% average campaign ROI (based only on the average first year revenue from a new customer);

 

69% of clients achieved a positive ROI within 3 months of their campaign commencing;

 

75% achieved a positive ROI within 6 months;

 

94.3% expected to achieve a positive ROI from pending sales in early 2012.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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