2012 FMG Telemarketing Survey Results

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2012 FMG Telemarketing Survey Results

Published Jan 12 2013

Each year we survey our clients to assess the effectiveness of our telemarketing services.  Thirty one of our clients participated in this year’s survey, designed to measure the return on investment they achieved from our campaigns during 2012.  The results of the survey were:

 

Campaign Statistics

 

The 31 clients surveyed, booked a total of 6,401 hours of telemarketing, appointment setting and lead generation services;

 

A total of 2,064 qualified sales leads were generated.

 

Return on Investment

 

To date 15% of our sales leads have turned into sales, generating 310 new customers, with additional sales opportunities in their pipeline expected to close in 2013;

 

Sales revenue from the 310 new customers totals $9,207,500.00 to date (with further revenue expected in 2013);

 

Our telemarketing services delivered an average of $19.18 in new sales revenue to these clients for every $1 spent with FMG;

 

Actual ROI averaged 395%, which is $3.95 in profit for every $1 spent with FMG (assumes 20% average profit margin)

 

74.2% of the clients surveyed achieved a positive ROI during 2012;

 

90.3% expect to achieve a positive ROI during 2013.

 

FMG deliver the highest quality telemarketing services throughout Australia. Protecting and enhancing your brand is our top priority. Operated from our Sydney office, we only recruit mature and professional sales agents.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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