Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services.
FMG generated 5,647 qualified leads for the participating 36 clients during 2014
An average of 157 leads were generated for each of these participating clients during 2014
94% of clients rated the number of leads generated by FMG as average, high quality or extremely high
94% of clients rated the quality of leads generated by FMG as average, high or extremely high
78% of clients have either already closed or expect to close sales as a result of the services FMG provided during 2014
The remaining 22% advised the main reason sales are yet to close is due to a longer sales cycle of between 1 and 3 years
Revenue attributed to FMG campaigns by these 36 clients is $10,936,660, or an average of over $300,000 per client
Additional revenue expected to be achieved in the next 12 months is $13,616,000 or an average of over $370,000 per client
Therefore total expected revenue resulting from FMG telemarketing campaigns for these 36 clients is over $24.5 million, at an average of over $680,000 per client
Return on Investment
As at the end of 2014 these 36 clients reported that for every $1 spent with FMG they have received an average of $8.42 in sales revenue
With sales in the pipeline it is expected by the end of 2015 this will increase to $20.14 in sales revenue for every $1 spent
94% of respondents rated their initial engagement with FMG as high or extremely high quality
100% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality
94% of respondents rated FMG’s campaign management as average, high or extremely high quality
88% of these clients believe FMG understood their objectives and business needs
94% of respondents would recommend FMG to others
How does FMG compare?
42% of respondents have used other telemarketing providers. Of those
71% rated FMGs service better than the competitors
93% rated the quality of results as better than the competitors
100% rated the value for money better than the competitors
We have run our annual telemarketing survey for the last four years and the results continue to speak for themselves. Over the last 4 years our clients have reported closed sales at the point of each survey totalling over $33 million.