2014 FMG Telemarketing Survey Results

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2014 FMG Telemarketing Survey Results

Published March 26th 2015

Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services.

 

Leads Generated

 

FMG generated 5,647 qualified leads for the participating 36 clients during 2014

 

An average of 157 leads were generated for each of these participating clients during 2014

 

94% of clients rated the number of leads generated by FMG as average, high quality or extremely high

 

94% of clients rated the quality of leads generated by FMG as average, high or extremely high

 

Sales Results

 

78% of clients have either already closed or expect to close sales as a result of the services FMG provided during 2014

 

The remaining 22% advised the main reason sales are yet to close is due to a longer sales cycle of between 1 and 3 years

 

Revenue attributed to FMG campaigns by these 36 clients is $10,936,660, or an average of over $300,000 per client

 

Additional revenue expected to be achieved in the next 12 months is $13,616,000 or an average of over $370,000 per client

 

Therefore total expected revenue resulting from FMG telemarketing campaigns for these 36 clients is over $24.5 million, at an average of over $680,000 per client

 

Return on Investment

 

As at the end of 2014 these 36 clients reported that for every $1 spent with FMG they have received an average of $8.42 in sales revenue

 

With sales in the pipeline it is expected by the end of 2015 this will increase to $20.14 in sales revenue for every $1 spent

 

Customer Experience

 

94% of respondents rated their initial engagement with FMG as high or extremely high quality

 

100% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality

 

94% of respondents rated FMG’s campaign management as average, high or extremely high quality

 

88% of these clients believe FMG understood their objectives and business needs

 

94% of respondents would recommend FMG to others

 

How does FMG compare?

 

42% of respondents have used other telemarketing providers. Of those

 

71% rated FMGs service better than the competitors

 

93% rated the quality of results as better than the competitors

 

100% rated the value for money better than the competitors

 

We have run our annual telemarketing survey for the last four years and the results continue to speak for themselves.  Over the last 4 years our clients have reported closed sales at the point of each survey totalling over $33 million.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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