Bright Print Group

Bright Print Group

Bright Print Group is a Sydney based commercial and digital printing company.

 

FMG were approached by Bright Print to work on a lead generation campaign focused on targeting companies who spend more than $50,000 on printed material per year. Companies were selected by industry types that were likely to have this level of spending on printed material and who employed more than 30 staff. This level of qualification ensured that Bright Print would generate a high ROI with each new client won.

 

Working together closely in partnership, a unique offer and approach was created to enhance the effectiveness of this campaign within such a competitive industry. We were able to set appointments with Marketing and Finance Managers every 1.5 hours. Due to the success of the campaign Bright Print had to suspend the campaign temporarily to catch up with the high volume of leads we had provided for their large sales team!

 

“The Bright Print Group have been utilising the professional services of Forrest Marketing since October 2010. Over that time, FMG have worked closely with BPG to develop a telemarketing program which has generated in excess of 300 qualified leads. FMG are customer focused and committed to ensuring they are providing a valuable service.”

 

– Deborah Burgess, Bright Print Group

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When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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