Equip Super case study
“We initially gave Forrest Contact a six week assignment to generate new business leads in the large corporate space. Our expectations for the number of appointments have been smashed and we are now into our second year with them, with pretty much the same representative working on our account for the whole period. They are easy to deal with and have become an invaluable extension of our sales effort.”
Equip Super Pty Ltd – John Farrington, Executive Officer, Corporate Relationships
As an Industry superfund, Equip Super provides corporate superannuation & employee benefits specifically to the utilities, manufacturing, infrastructure and allied sectors.
The Requirement
Forrest Contact was originally approached by Equip Super to run a short term lead generation campaign to present their services to businesses in the large corporate space, booking face-to-face appointments with organisations to review their current Superannuation fund and provide a comparison.
Over 2,700 hours of calls have now been completed over a number of different campaigns.
The Results
Due to the success of the original campaign the appointment setting campaign has continued – running for over 2 years and with over 280 face to face appointments booked with new prospects. As well as appointment setting, Forrest Contact have also worked on a secondary campaign calling individuals, to assist them in locating lost Super. Over 700 hours have been completed on this campaign with 390 individuals requesting assistance in looking into lost super for them.