Equip Super

Equip Super

As an Industry superfund, EquipSuper provides corporate superannuation & employee benefits specifically to the utilities, manufacturing, infrastructure and allied sectors. FMG was first approached by EquipSuper in 2013 and have continued to work with them since.

 

So far over 2,700 hours of calls have been completed over a number of different campaigns. Originally approached by Equip to run a short term lead generation campaign to present their services to businesses in the large corporate space booking face to face appointments with organisations to review their current fund and provide a comparison.

 

Due to the success of this original campaign the appointment setting campaign has continued –running for over 2 years and with over 280 face to face appointments booked with new prospects. As well as appointment setting, FMG have also worked on a secondary campaign calling individuals assisting in locating lost super. Over 700 hours were completed on this campaign with 390 individuals requesting assistance in looking into lost super for them.

 

“We initially gave FMG a six week assignment to generate new business leads in the large corporate space. Our expectations for the number of appointments have been smashed and we are now into our second year with them, with pretty much the same representative working on our account for the whole period. They are easy to deal with and have become an invaluable extension of our sales effort. Chontalle and Emily are a pleasure to work with. “

 

– John Farrington, Executive Officer, Corporate Relationships, Equipsuper Pty Ltd

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When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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