Spotlight – Working with marketing teams

Spotlight:

Working with marketing teams to support and enhance their marketing initiatives

There are many reasons for connecting with clients and sales prospects, including communicating a marketing message, inviting them to an event, requalifying their needs, updating details or conducting market research.

 

In addition to sales focused lead generation & appointment setting which is most people know us for, FMG has also worked on hundreds of campaigns supporting marketing teams & their initiatives.

 

From customer satisfaction surveys, product development projects collecting data from clients on needs, preferences & purchase intent through to mystery shopping & database updating, FMG has partnered with marketing teams on it all.

 

We operate as an independent third party & all data collected is stored securely & confidentially.  We are members of the Australian Market & Social Research Society (AMSRS) & adhere to their professional standards.

 

BOC – Specialists in the manufacturing and supply of industrial gas and safety equipment

 

A member of The Linde Group which supplies compressed and bulk gases, chemicals and equipment to corporates as well as small to medium sized businesses, the eCommerce Manager of BOC approached FMG for assistance in promoting their online portal and transitioning customers online to manage their accounts and to make purchases.

 

Moving online means customers can avoid waiting in a telephone queue and enjoy the convenience of being able to access their account – this includes invoices, statements, pricing, previous orders and deliveries. For BOC this transition to online provides substantial cost savings and supports the marketing teams online strategies.

 

Due to the success of this ongoing campaign, FMG have now worked on a number of additional campaigns with BOC’s marketing team surveying existing & lost clients with the results feeding back into existing and future marketing plans. So far we have completed over 21,400 hours of calls for BOC, with almost 48,000 outcomes – including signing up clients to the online portal, completing surveys & updating client contact details.

 

A leading provider of a direct debit payment platform

 

The Marketing Manager of this provider of flexible direct debit payment platforms, approached FMG mid 2015 requesting assistance with a number of outbound marketing campaigns including client surveys & mystery shopping.

 

Focusing on the fitness industry, FMG constructed a strategy combining the client survey they were looking to complete with appointment setting. Initially approached to conduct a survey, FMG quickly explained that every phone call made is also an opportunity to update contact information, uncover sales opportunities or re-categorise opportunities depending on where they were at in the sales cycle.

 

Extending beyond this original strategy we have now completed almost 300 hours of calls with 510 outcomes including surveys completed, contact details updated & face to face appointments booked. FMG has further supported the marketing team with a mystery shopping project – covering competitors and their own customer experience – providing valuable insight for future marketing plans.

 

A world leading provider of industrial productivity solutions

 

FMG was approached by the Business Intelligence Manager of this manufacturer of industrial products wanting to update their database and make ‘Did you know’ calls to existing clients.

 

Focusing on clients within manufacturing, food & beverage and mining industries the purpose of the campaign was to cross sell new products to existing clients. In constructing the campaign it was also agreed to clean the database through updating contact details, collecting email addresses & opting clients in to ongoing communications for specific products.

 

With over 930 hours of calls completed so far and 1,200 outcomes ranging from updated client details, new email addresses captured, opt-ins to email communications as well as the added bonus of phone appointments booked for BDMs to convert to face to face appointments, we not only have a happy marketing team as we have met their brief, but the added bonus of sales management being thrilled with unexpected appointments and warm leads.

 

Provider of the widest portfolio of foodservice and support service solutions in the world.

 

FMG was approached to assist with a market research & benchmarking project for this provider of foodservice & support service solutions. Looking at extending their reach into new target industries, this campaign covered establishing the potential market sizes & then making calls.

 

With the purpose of the calls to gather data including contact person and all contact details, as well as identifying whether they are a prospect for our client based on number of staff and location as well as categorising the opportunity based on details of their current contract including who the current supplier is and length of the contract, FMG has so far completed over 435 hours of calls and continues to work with this client focusing on new target industries including schools and aged care among others.

 

Hear what our customers say…

 

“FMG provided Pathways Aged Care with Market Research for several construction development projects.  This research was used to successfully secure departmental approval for 2 new projects.  FMG was able to guide us through the process and provided advice on strategy and methodology. We’ll definitely be using FMG again”

 

– Graeme Skerritt Pathways Aged Care

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Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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