FMG Success – Insurance Industry Spotlight

FMG Success – Insurance Industry Spotlight

Many businesses struggle to generate a consistent number of good quality sales leads that will enable them to achieve their revenue, profit and growth objectives. Insurance providers and brokers are no different.


At FMG we can support your sales or business development team generate qualified sales, through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.


In recent times FMG has worked for 12 major insurance brokers and providers. In total we have completed thousands of hours of calls for these clients with campaign outcomes ranging from face to face appointments, phone appointments and collecting information with regards to current policies.


Appointment setting for one of Australia’s largest regional and rural insurers


FMG have worked with this insurer for a number of years and continues to do so. So far over 4,000 hours of calls have been completed, presenting this insurer to small business owners located in regional and rural areas across Australia.


Focusing on identifying businesses with insurance policies due for renewal within the next 4 months and aiming to generate face to face appointments, so far 2,368 face to face appointments have been booked, as well as phone appointments and ‘Stay in touches’ recorded for call backs to those with policies renewing at a later date. The sales opportunities uncovered have a potential of more than $2 million per year in premiums.


Lead Generation as well as Lead Nurturing for one of the world’s largest Insurance brokers


Our client is a world leading insurance broker focusing on designing insurance and risk programmes for businesses to ensure their business risks are aligned to insurance needs and that the premiums and coverage are the best available in the market.


FMG was approached to assist with a lead generation campaign with the aim of making face to face appointments to discuss business risks. Due to the success of this initial lead generation campaign FMG has continued working on lead generation activities as well as also commencing a lead nurturing campaign for this client, updating contact and current policy details for those prospects with no immediate insurance need.


So far FMG has competed over 1,300 hours on various campaigns and generated 125 face to face appointments as well as updating prosects details directly in the clients CRM system – ensuring the records of thousands of prospects are up to date with accurate information.


Face to face appointments for a business and agricultural insurance specialist


With a long history of representing and assisting the farming and agricultural industry with their insurance requirements, FMG was approached to assist this insurance specialist after the opening of a new office to making introductory phone calls and arranging phone appointments to discuss insurance needs further.


The campaign generated 222 appointments – a brilliant pipeline for a new branch. In addition for those prospects who insurance policy was not up for renewal in the near future, the renewal date was captured and a ‘stay in touch’ recorded for follow up at a later date.


New partnership with large general insurance broker


In addition one of the largest general insurance broker networks in Australia and New Zealand has recently approached FMG after being referred to us from an existing satisfied client. With offices all over Australia and New Zealand, this new client has just signed up for an initial lead generation campaign of 448 hours split over a number of locations.


Hear what our customers have to say


‘As a business we were keen to engage with a telemarketing company to enable us to improve our new business growth strategies. FMG were a perfect fit for us. The team were a delight to work with from the start of the engagement. Feedback from clients was extremely positive and they were pleasantly surprised with their communication with FMG.


We are experiencing excellent conversion rates of the appointments provided by FMG, approximately 30% of those quoted are converting to new business. We are also experiencing higher average premium through the great personal touch delivered by FMG’


Elders Insurance


‘FMG have arranged their team to provide outbound telephone marketing to prospective clients and introduce our company and its services. We all believed we were capable of doing this ourselves “given the time” but the results have astounded us and highlighted that their results are far beyond what we might have assumed we could do.  They have represented our company professionally, enhanced our reputation and made it easy for us to begin contacting our new leads. I can’t praise the team enough.’


Ferme Insurance

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When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.





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