FMG Success – Logistics Industry Spotlight

FMG Success – Logistics Industry Spotlight

Many businesses struggle to generate a consistent number of good quality sales leads that will enable them to achieve their revenue, profit and growth objectives.The transport, logistics and warehousing industry is no different.

 

At FMG we can support your sales team generate sales opportunities, through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.

 

FMG have worked on thousands of campaigns covering a wide range of industries, products and services. Logistics and transport is one area we have had plenty of experience in – from local, state based, nationwide and international logistics, transportation or warehousing companies. In recent times we have spent over 3,000 hours on the phones for clients in the logistics industry and generated over 1,100 appointments for them. Have a look at what some of our customers had to say.

 

TNT

 

FMG conducted an appointment setting campaign for TNT, designed to grow their customer base in key targeted geographical areas. FMG was tasked by TNT to get their Sales and Account Managers in front of businesses that regularly used couriers or transported goods locally using an external logistics provider.

 

TNT provided postcodes that were already part of their daily pick up run, knowing that competitive pricing could be offered due to their location. Using this message, FMG started generating appointments from the first day of calls, and within days of the campaign commencing TNT had already started to convert these appointments into sales.

 

TNT reported a 90% conversion rate of the appointments within a few weeks of commencement of the campaign.

 

Read the full TNT Case Study here >

 

A leading Australian freight forwarding and logistics provider

 

A leading Australian freight forwarding and logistics provider approached FMG in 2014 to work on a 3 month campaign. We were able to generate 57 appointments over 138 hours of calling and our client was able to quickly convert 15 of these appointments into new clients, generating revenue of over $250,000 to date.

 

FMG has now commenced a duplicate campaign for 2015. Their Sales Manager providing feedback stating they would ‘quietly’ recommend FMG to colleagues and associates as he doesn’t want their ‘secret weapon’ to end up in enemy hands.

 

International Cargo Express

 

ICE has been using FMG to provide a consistent flow of new sales opportunities since 2009.

 

“The objective of our campaign with FMG was to introduce ourselves to businesses that were in our target market. FMG were able to put me in front of around 30 new prospects and in that time we signed 2 new clients, both of who are still working with us today. FMG are well organised and were able to structure the campaign in a way that meant that I was able to go to one appointment per day, every day which allowed me to promote our company whilst still continuing to focus on other areas of the business.”

 

– Ian McDonald, International Cargo Express

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When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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