Many businesses struggle to generate a consistent number of good quality sales leads that will enable them to achieve their revenue, profit and growth objectives. Recruitment and employment agencies are no different.
At FMG we can support your sales or business development team generate qualified sales, through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.
FMG have worked on thousands of campaigns covering a wide range of industries, products and services. Recruitment and employment services is one area we have had plenty of experience in – from global leaders in talent management, niche industry providers and executive search experts.
In recent times FMG has worked for numerous recruitment and employment agencies and consultants. In total we have completed over 3,000 hours of calls for these clients with the main focus on booking face to face appointments to discuss their services and the prospects requirements further.
A Global Leader in innovative talent management solutions
This global leader in talent management came to us in early 2014 as they were looking to expand their offering into a new niche. As this was a new market for them they needed some assistance in introducing their services to the heads of large HR departments with the aim of making face appointments with their sales staff.
FMG constructed a strategy based on their existing fantastic reputation and experience to extend this into their new target market of workforce consulting and talent supply chain management. With a campaign running over several months and 206 hours of call made, FMG booked in 50 face to face appointments as well as engaging 51 other contacts who did not want to meet straight away but wanted more information and a call back in the future. Now, instead of wondering about a new niche market our client has experience substantial growth and is focused on developing the new relationships and closing sales.
Leading recruiter in the transport, logistics, resources and supply chain sectors
As the leading recruiter in the transport, logistics, resources and supply chain sector our client is brilliant at placing the right candidate, however were struggling to grow their client base. Most of their business was coming from their existing client base and referrals – they wanted some assistance with introducing their business to brand new contacts.
FMG started working with this client on a pilot campaign as outsourcing appointment setting was a new approach for them. Due to the success of this initial pilot (and a ROI of over $13 for every $1 spent) FMG have since completed 1783 hours of calls over several years and booked 658 face to face appointments with prospects Australia wide. In addition over 540 ‘stay in touches’ were recorded for contacts who did not have an immediate need but were happy to have a call back in the future. With a healthy stream of new business, finding new clients is no longer an issue and their team can focus on what they do best.
Casual labour hire specialist
This specialist in blue collar casual labour hire had always had success with their large major clients. Looking to extend their reach in the small and medium enterprise (SME) market to minimise their risk, as well as increase sales revenue and profitability, FMG was approached to assist.
FMG customised a campaign focusing on SME organisations within specific industries where casual labour is always needed – including warehousing and distribution, manufacturing, food processing and commercial laundries. With the directive to book appointments with MD’s, CEOs, Operations Managers, Warehouse Managers and HR Managers. Completing over 340 hours and booking 98 face to face appointments our client is now comfortable with their more balanced mix of customers working with them.
New player in Executive Recruitment
Approached by a new player in the competitive area of Executive Recruitment, our client knew they needed help with introducing their business to new prospects. With a unique value proposition they could explain once face to face with clients, they needed assistance in finding the right prospects and making the appointment.
Starting with a pilot, which quickly demonstrated that outsourcing the introductions and appointment setting was the right decision, FMG had soon completed over 330 hours of calls and put our client in front of 88 new prospects. Our client could now focus on the face to face meetings explaining their unique value propositions, closing sales and forming long term relationships, not worrying about where their leads would come from.