Genesis Instore Marketing is an integrated retail marketing organisation that focuses on delivering innovative point of sale display programs to create brand awareness.
With core competencies range from developing creative display ideas to deployment of full point of sale display and promotional programs, Genesis have been helping enhance shopper experiences and brand growth for over 40 years.
In an over-serviced industry, Genesis were struggling to get leads through their traditional approaches – their websites and direct mail – so decided to go direct with the phone. Initially attempting themselves Andrew Mansfield – Director Clients Services quickly realised they did not have the skills or the time in house so approached FM Group and have not looked back.
“The support from FMG has been fantastic. The number of meetings we have been able to go to is really beyond my expectations and we are starting to convert into sales now which is really good.” Andrew says
After only a couple of months the results have been better that expected with one very large sale already closed and introductions made to many others and meetings attended and opportunities being nurtured.
“The information I get from the phone calls in set up for the meetings is exceptional. The guys are a pleasure to deal with and its leading to sales.”
Andrew Mansfield – Director Client Solutions – Genesis Instore Marketing