Genesis Instore Marketing

Genesis Instore Marketing

Genesis Instore Marketing is an integrated retail marketing organisation that focuses on delivering innovative point of sale display programs to create brand awareness.

 

With core competencies range from developing creative display ideas to deployment of full point of sale display and promotional programs, Genesis have been helping enhance shopper experiences and brand growth for over 40 years.

 

In an over-serviced industry, Genesis were struggling to get leads through their traditional approaches – their websites and direct mail – so decided to go direct with the phone. Initially attempting themselves Andrew Mansfield – Director Clients Services quickly realised they did not have the skills or the time in house so approached FM Group and have not looked back.

“The support from FMG has been fantastic. The number of meetings we have been able to go to is really beyond my expectations and we are starting to convert into sales now which is really good.” Andrew says

 

After only a couple of months the results have been better that expected with one very large sale already closed and introductions made to many others and meetings attended and opportunities being nurtured.

“The information I get from the phone calls in set up for the meetings is exceptional. The guys are a pleasure to deal with and its leading to sales.”

 

Andrew Mansfield – Director Client Solutions – Genesis Instore Marketing

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When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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