FMG Success – Software Industry Spotlight

FMG Success – Software Industry Spotlight

Many businesses struggle to generate a consistent number of good quality sales leads that will enable them to achieve their revenue, profit and growth objectives. Software providers are no different.


At FMG we can support your sales or business development team generate qualified sales, through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.


FMG have worked on thousands of campaigns covering a wide range of industries, products and services. Software is one area we have had plenty of experience in – from enterprise wide solutions, desktop software, apps, industry focused software solutions through to educational software offerings.


In the last 12 months alone FMG has worked for 6 major software providers. In total we have completed almost 5,000 hours of calls for these clients with campaign outcomes ranging from face to face appointments through to free software trials or agreeing to calls for software upgrades.


Software Upgrades for a multinational digital media software solutions provider


FMG are working with the marketing team of this multinational software solutions provider on an outbound campaign designed to generate interest in upgrading older software versions.


A long term and ongoing client of FMG, we have so far completed over 2,100 hours of calls, with over 2,800 contacts agreeing to a call from our client to upgrade their current software version to the newer version. With consistent results over an extended period of time, this client continues to partner with FMG for their outbound calling needs.


Face to face appointments for a data management solutions provider


Our client is a software provider with a suite of solutions centred around Data Governance, Data Quality, B2B commerce, Occupational Health and Safety and Automating Manual Processes. FMG have been working with Sales Management on a face to face appointment setting campaign designed to grow the customer base in key targeted industries. FMG was tasked to make introductions and book face to face appointments with businesses within the targeted industries who have a need for one or more of the solutions on offer.


Where face to face appointments are not possible, FMG attempts to add the contact to a database to receive an email newsletter as a part of an ongoing nurturing program.


Continuing past the initial campaign and with a sales pipeline continuing to build, FMG has so far completed over 320 hours of calls for this client and booked 44 face to face appointments for Sales Management.


Face to face appointments for an ERP solution provider


Our client is an expert in Enterprise Resource Planning (ERP) solutions, offering clients a custom software solution as well as consulting and training. Approached by their VP as well as Senior Solutions consultant, FMG was engaged to work on an appointment setting campaign.


Targeting clients in the logistics, warehousing and manufacturing industries, FMG was requested to make face to face appointments with decision makers as well as other key stakeholders who may have an influence over the decision. With strict requirements around company size and turnover among other criteria, due to the potential value of sales, FMG has certainly delivered quality appointments to this client.


Over 720 hours of calls have been made generating 97 face to face appointments, representing millions of dollars of potential opportunities to this client. Due to the quality of the appointments made, as well as the pipeline and sales that have resulted, FMG continues to partner with this client ongoing.


Free trial sign ups for a global leader in online education solutions


A global leader in online education solutions and used and trusted by over 4.8 million students in over 18,000 schools around the world, FMG was approached by the local CEO to sign schools up to free trial versions of their software products.


Partnering with FMG for several years, we have so far made 900 hours of calls and have signed up 628 schools to free trials of their e-learning programs covering mathematics, spelling, reading and science.


Face to face appointments for a global leader in business intelligence and performance management solutions


FMG was approached by the Sales and Marketing Managers of this Business Intelligence and Corporate Performance Management (CPM) solution provider to facilitate an appointment setting campaign.


Contacting CFO’s and senior financial decision makers of organisations within a specified geographic area, FMG has so far completed 208 hours of calls and booked 34 face to face appointments for their Sales Manager. Extending past the initial campaign FMG continues to work with the sales team to build the sales pipeline.

take action today

make an enquiry

Who Are You Targeting?
Monthly/Project Budget ($)

Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.





General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.



Michelle O’Brien

Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.



Greg Puttick

General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

You're in good company

Proud Member

enquire now