Telemarketing myths debunked

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Telemarketing myths debunked

Published May 17th 2017

The telemarketing industry carries with it some pretty strong stereotypes, which is unfortunate for one of the most direct routes to market with a huge amount of results to back it up.

 

Here are some of the myths we hear all the time

 

• Telemarketing calls always use scripts
• There’s no emotion, each call is just a number
• Complex products can’t be sold over the phone
• Inexperienced staff that don’t stick around
• Dishonest or aggressive methods
• Cold calling is dead

 

Additionally, and as a consequence of stereotyping, there are several negative myths which are associated with telemarketing. As a company that sees our clients get great results out of telemarketing campaigns, we’ve set out to debunk these and explore why they really are just myths.

 

Hear what our sister company Air Marketing (as well as us) have to say about these stereotypes

 

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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