Are you one of those in charge of a marketing budget and in the enviable position of having a bit of money left over from the current financial year?
If so, how are you going to spend that budget before it gets subsumed? (and you want to spend it, otherwise you run the risk of being allotted a smaller budget next year) If areas like marketing or new business development have a clear return on investment for you, the EOFY is as good a time as ever to justify spending in these areas, and prepay for next years’ business growth.
Prepay business expenses
One often overlooked approach is to prepay business expenses, allowing you to legitimately minimise tax and ensure the current years marketing budget is maximised (as well as ensure that your budget for next year isn’t reduced as you didn’t spend this years!).
If appointment setting or lead generation is an ongoing approach for your organisation – why not prepay your next campaign with us?
Review and update your marketing plan
It’s also the perfect time to review and update your marketing plan for the coming year. Perhaps you have been considering lead generation or appointment setting as a new approach? If so, we would love to partner with you so your sales team starts the new financial year running with appointments and sales opportunities in their pipeline.