Tips for the EOFY

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Tips for the EOFY

Published June 1st 2017

Are you one of those in charge of a marketing budget and in the enviable position of having a bit of money left over from the current financial year?


If so, how are you going to spend that budget before it gets subsumed? (and you want to spend it, otherwise you run the risk of being allotted a smaller budget next year) If areas like marketing or new business development have a clear return on investment for you, the EOFY is as good a time as ever to justify spending in these areas, and prepay for next years’ business growth.


Prepay business expenses


One often overlooked approach is to prepay business expenses, allowing you to legitimately minimise tax and ensure the current years marketing budget is maximised (as well as ensure that your budget for next year isn’t reduced as you didn’t spend this years!).


If appointment setting or lead generation is an ongoing approach for your organisation – why not prepay your next campaign with us?


Review and update your marketing plan


It’s also the perfect time to review and update your marketing plan for the coming year. Perhaps you have been considering lead generation or appointment setting as a new approach? If so, we would love to partner with you so your sales team starts the new financial year running with appointments and sales opportunities in their pipeline.





General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.



Michelle O’Brien

Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.



Greg Puttick

General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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