Each year we have clients coming to us in November saying that they want to put their lead generation campaign on hold over December and January.
‘Everyone is on leave.’
‘Business shuts down.’
‘We need to wind down as our sales team are on leave.’
This is a big mistake!
Not only are they throwing away 17% of the year, but this time of year provides a unique opportunity to generate qualified sales leads, especially as so many other businesses choose to ignore it.
So why is this such a good time of year to continue with lead generation?
Business is quieter – but it doesn’t ‘shut down’ in December and January, it is just quieter. Rather than being a bad time to call, it’s the opposite. Those who are at work are more relaxed, have more time and are often thinking strategically about the year ahead. They are open to exploring new opportunities.
Higher conversation rates – Our research shows the likelihood of getting through to the decision maker and having a conversation is 60% higher on average than other months.
Lower cost per lead – on average at this time of year we generated 24% more sales leads per hour compared to the rest of the year.
Our clients reported that they closed a significantly higher number of sales from the leads generated by our agents for them during the December and January period.
And here is the big one –
There is less competition. The odds are your competitors will have put their sales activity on hold and this gives you the chance to stand out!
So why not give your sales team an extra 2 months of selling. You don’t stop the hosting of your website, put on hold your SEO or SEM campaigns, you don’t remove any signage outside your office. You keep your inbound marketing strategies going, so do the same with your outbound prospecting.