Lead generation is a crucial tool for any company looking for new business. But, what do we really mean when we say lead generation? And if it’s important for new business, how do we ensure we’re doing it right?
Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Ask yourself, what is your company doing to initiate the interest of your ideal target audience?
Lead generation campaigns are run to source and identify new prospects, ideally of high quality to add to your sales pipeline. On top of the core objective of earning further revenue, lead generation will create brand awareness and establish relationships with leads that you source.