What do we mean by lead generation

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What do we mean by lead generation

Published June 6th 2017

Lead generation is a crucial tool for any company looking for new business. But, what do we really mean when we say lead generation? And if it’s important for new business, how do we ensure we’re doing it right?


Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Ask yourself, what is your company doing to initiate the interest of your ideal target audience?


Lead generation campaigns are run to source and identify new prospects, ideally of high quality to add to your sales pipeline. On top of the core objective of earning further revenue, lead generation will create brand awareness and establish relationships with leads that you source.


Our sister company Air Marketing answer these questions and more in the following blog.






General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.



Michelle O’Brien

Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.



Greg Puttick

General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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