Why outbound lead generation needs to be looked on as a long-term strategy

Why outbound lead generation needs to be looked on as a long-term strategy

We know it can be difficult for businesses to know whether or not their outbound sales strategy is successful in the first few months, particularly when they have longer sales cycles.
But we also know from experience that those who stick with it and look at lead generation as a long-term strategy are the ones who achieve the most success.

Testimonials

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JOSH SANDERS


General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.

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Michelle O’Brien


Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.

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Greg Puttick


General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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