Customer Reactivation

“Acquiring new customers should always be a goal. However it can cost 7 times more to gain a new customer than retaining an existing one”

How FMG’s Customer Reactivation services can help you

Every database contains lists of clients who haven’t bought from you recently. Let our call centre agents call your dormant accounts. They can amend  contact details, update them on your products and services and try to convert them back to active accounts.

The longer a customer is inactive, the more likely they will buy from someone else next time. Early action is arguably the most effective technique in customer reactivation. Partnering with FMG on your Customer Reactivation strategies will ensure a consistent approach with no distractions.

Build longer term relationships

Taking the time to contact dormant accounts can provide valuable insight into your customers. Our expert team can help to rebuild these valuable customer relationships. We can find out why they have not purchased recently and nurture the relationship until they are ready to buy again.

Identify hidden opportunities

Sometimes accounts can become dormant not because the client doesn’t need your product or service but because they are busy and it is not a priority for them or a staff member has moved on. However, a phone call to introduce a new product, ask a question or just touch base is often enough to re-engage and generate new interest.

Outsourcing your customer reactivation strategy can save you and your team valuable time. Our team can contact your dormant accounts for you, update their details, introduce new products or services, ask any questions you may have and then pass them back to you when they are ready for a new sales conversation.

Customer Reactivation: How to get started

Your Account Manager will guide you through the design and setup of your customer reactivation campaign, including:

  • Assess your needs and designing the strategy to best meet your objectives – this could be a standalone project or an add-on to a lead generation or appointment setting campaign
  • Set and agree on campaign targets
  • Work with you to decide who to call, how often and when to pass leads or customer complaints and concerns back to you
  • Develop the sales message for each stage of the customer’s journey
  • Briefing meetings with the operations team
  • Training sessions with your call centre agents
  • Campaign tracking and reporting through our online portal

Get In Touch

Make an Enquiry

Tell us a bit about what you are looking for and we'll be in touch right away.

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Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Partner with Australia's best Contact Centre

We know every business requires a different approach. Our client partnerships give us insights to tailor winning strategies that deliver results.

Don’t just take our word for it – hear the success stories from others who have chosen to partner with Forrest Marketing Group to service their customers and win more business.

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EL Blue


"The results that FMG get are easily the best that we have ever seen."

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Grays Online


"Partnering with FMG meant we could really drive our business as we had the right people doing the right things."

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Jayex Healthcare


"We needed to work with someone our prospects were going to trust right from when they take the first phone call."

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GPSM


"With Forrest Marketing Group you get a professional product and you get it all the time."

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Genesis Instore Marketing


"It's reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full."

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