Customer Reactivation

Every database contains lists of clients who haven’t bought from you recently. Let us call your dormant accounts, amend contact details, update them on your products and services and try to convert them back to active accounts.

Keeping your existing customers is much more cost- and time-effective than finding new ones. We can work with you on customer reactivation strategies for dormant accounts as well as maximising the value of your current clients.

We believe that there is nothing more effective than a good human-to-human conversation to rebuild these relationships and retain loyalty.


ITaking the time to contact dormant accounts can gain valuable insight into your customers. Our expert team can help to rebuild these valuable customer relationships, find out why they have not purchased recently and nurture the relationship until they are ready to buy again.

hidden opportunities

Sometimes accounts can become dormant not because the client doesn’t need your product or service but because they are busy and it is not a priority for them. However, a phone call to introduce a new product, ask a question or just touch base is often enough to re-engage and generate new interest.

your clients

Understanding your clients’ needs today and in the future is key to improving client retention and increasing their spend. We can work with you on custom designed programs to provide valuable insight into your prospects and current clients as well as dormant accounts.


With every single call we make we gather as much information as possible and record it for you. Over time, this builds valuable information about your customer and their journey as well as their current situation.


Every campaign we work on is unique and will require a different approach. With each campaign we can tailor every aspect – from the number of hours we work to when we call and who we call. We also select the best suited agents and tailor the conversational script on which our calls are based to ensure the best possible outcome.


Outsourcing your customer reactivation strategy can save you and your team valuable time. Our team can contact your dormant accounts for you, update their details, introduce new products or services, ask any questions you may have and then pass them back to you when they are ready for a new sales conversation.

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Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.




EL Blue

Greg Puttick
General Manager

EL Blue explains why they, decided to outsource their outbound lead generation and what the results have been.



Grays Online

General Manager NSW Industrial

Graysonline explains that by outsourcing lead generation they now have their sale people meeting qualified prospects and selling more often.



Jayex Healthcare

Michelle O’Brien
Regional Manager

Jayex explains their experience with outsourcing their lead generation to Forrest Marketing Group.




Bill Alexiou-Hucker

GPSM explain why they outsourced their outbound lead generation and what the results have been.



Genesis Instore Marketing

Andrew Mansfield
Director - Client Solutions

Gensis explain why they looked to outsourcing lead generation and why they chose to partner with FMG.

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