“Acquiring new customers should always be a goal. However it can cost 7 times more to gain a new customer than retaining an existing one”
Every database contains lists of clients who haven’t bought from you recently. Let our call centre agents call your dormant accounts. They can amend contact details, update them on your products and services and try to convert them back to active accounts.
The longer a customer is inactive, the more likely they will buy from someone else next time. Early action is arguably the most effective technique in customer reactivation. Partnering with FMG on your Customer Reactivation strategies will ensure a consistent approach with no distractions.
Taking the time to contact dormant accounts can provide valuable insight into your customers. Our expert team can help to rebuild these valuable customer relationships. We can find out why they have not purchased recently and nurture the relationship until they are ready to buy again.
Sometimes accounts can become dormant not because the client doesn’t need your product or service but because they are busy and it is not a priority for them or a staff member has moved on. However, a phone call to introduce a new product, ask a question or just touch base is often enough to re-engage and generate new interest.
Outsourcing your customer reactivation strategy can save you and your team valuable time. Our team can contact your dormant accounts for you, update their details, introduce new products or services, ask any questions you may have and then pass them back to you when they are ready for a new sales conversation.
Your Account Manager will guide you through the design and setup of your customer reactivation campaign, including: