Data Cleansing

“Up to 50% of your database decays each year. Regular data cleansing keeps you connected with prospects so you can market to them effectively.”

How FMG’s data cleansing  can help you

An accurate database is an essential asset for every business. Companies understand that without accurate, high-quality data, they will waste a significant amount of time and money trying to reach prospects and clients.

On average, employees change jobs every 2-3 years, which means up to 50% of your database could be inaccurate within 12 months. Our database cleansing service will ensure your sales and marketing campaigns can successfully reach your prospects, giving you the best chance of converting them into clients.

If you need to build, cleanse or grow your database, FMG can help.

Telemarketing is a highly effective database cleansing strategy that can build, update, refine and grow your database.

FMG’s team of telemarketers can contact records, confirm details, capture additional data, understand prospects’ needs and identify sales opportunities.

Creating a valuable database and sales tool

Data cleansing is necessary to maintain an accurate and valuable database but many companies just don’t have the time.

Let FMG’s team call through your database, updating company and contact details, requalifying prospects and reactivating dormant accounts to turn your database into a valuable sales and marketing tool.

Data cleansing campaign design

Database Cleansing can be a stand-alone project or form part of a lead generation or appointment setting campaign. Your Account Manager will design a campaign that is best suited to your goals to ensure you receive the best outcomes.

Call us today to discuss how our database updating and cleansing services can help you to realise the full potential of your database.

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Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.




EL Blue

Greg Puttick
General Manager

EL Blue explains why they, decided to outsource their outbound lead generation and what the results have been.



Grays Online

General Manager NSW Industrial

Graysonline explains that by outsourcing lead generation they now have their sale people meeting qualified prospects and selling more often.



Jayex Healthcare

Michelle O’Brien
Regional Manager

Jayex explains their experience with outsourcing their lead generation to Forrest Marketing Group.




Bill Alexiou-Hucker

GPSM explain why they outsourced their outbound lead generation and what the results have been.



Genesis Instore Marketing

Andrew Mansfield
Director - Client Solutions

Gensis explain why they looked to outsourcing lead generation and why they chose to partner with FMG.

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