“Up to 95% of warm leads leak out of your sales pipeline. But 70% of them will buy (from you or a competitor) at some point in the future.”
How an FMG Lead Nurturing campaign can help you
Forrest Marketing Group specialises in B2B lead nurturing through telemarketing.
We are proud to partner with some of Australia’s best-known brands, supporting their lead management initiatives.
A disciplined lead nurturing strategy means you maintain regular contact with ALL of your prospects no matter where in the buying cycle they are.
This keeps you positioned ahead of your competitors and builds a long-term sales pipeline.
Many sales people focus on their next ‘hot’ sales lead at the expense of their warm, longer-term leads.
Forrest Marketing Group can help ensure the nurturing of your entire sales pipeline.
Lead nurturing progress leads through the sales funnel by engaging leads at different stages.
Providing relevant information at the right time and strengthening relationships with buyers at each stage of the buyer’s journey.
Our expert sales agents can nurture your leads to maximise your sales conversion.
Combining a lead nurturing strategy with lead generation ensures you stay in regular contact with long-term opportunities.
All maximising the value of your lead generation campaign.
Benefits of Lead Nurturing
Build Relationships
Our Sales Agents understand the buying journey and can keep in touch with all of your prospects, nurturing relationships and building brand awareness until they are ready to buy. We ensure that every single communication is consistent and supports your brand.
Save Time
Outsourcing your lead nurturing can save you and your sales team valuable time and ensure you spend more time in front of prospects closing sales. We can nurture warm leads for you passing them back over to you when they are ready for a sales conversation.
Grow Your Business
Our lead nurturing campaigns can operate as a stand-alone project or in conjunction with an appointment setting of lead generation campaign. Partnering with us helps you grow your business, building your pipeline, generating sales and increasing revenue.
Provide Insight
Regular contact with prospects ensures that contact details are updated and your database is accurate, With every single call we make in a lead nurturing campaign we gather as much information as possible and record it. Over time this build valuable information about your prospects, their current situation and the customer journey.
Lead Nurturing generates sales
Listen to our Managing Director, Richard Forrest, to learn our FMG help businesses get more leads and generate more sales.
“Selling on the phone is all we do, and we get results.”
Lead Nurturing easily measures ROI
Watch how our online client portal makes it easy for you to track activity and monitor results so you can easily calculate your return on investment.
“FMG’s client portal gives you access to live updates and reporting, providing key metrics to measure results.”
Lead Nurturing easily measures ROI
Watch how our online client portal makes it easy for you to track activity and monitor results so you can easily calculate your return on investment.
“FMG’s client portal gives you access to live updates and reporting, providing key metrics to measure results.”
Telemarketing generates qualified sales leads
Read our Top 5 Steps for generating qualified sales leads for your sales team.
“Meeting with qualified sales leads will improve your sales conversion and give you better quality clients.”
Read more >
Starting your lead nurturing campaign is easy
Your Account Manager will work with you to:
- Assess your needs and designing the strategy to best meet your lead nurturing objectives – this could be a standalone project or a part of a larger lead generation campaign
- Set and agree on campaign targets
- Work with you to decide who to call, how often and when to pass leads back to you
- Develop the sales message for each stage of the buying cycle
- Briefing meetings with the operations team
- Training sessions with your sales agents
- Campaign tracking and reporting through our online portal
Lead Nurturing Generates Results
“We needed to work with someone our prospects were going to trust right from when they take the first phone call.”
Watch our client Videos
Our clients chose FMG because we are Lead Nurturing experts. They stay with us because we deliver exceptional results.
Each week we make thousands of sales calls, generating millions of dollars of new sales opportunities for our clients.
“Partnering with FMG meant we could really drive our business as we had the right people doing the right things.”
“It’s reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full.”
“With FMG you get a professional product and you get it all the time.”
“The results that FMG get are easily the best that we have ever seen.”
Lead Nurturing Supports Sales & Marketing
FMG partner with Sales and Marketing Teams, expanding their resources and strengthening their initiatives. We provide a full range of contact centre services to help you achieve your Sales and Marketing targets.
Extending Sales Teams
Our agents can work as your complete outsourced sales department or expand your sales team when you require additional resources or expertise.
Supporting Marketing Teams
We can support your marketing initiatives by delivering the right message at the right time to your customer database. Representing some of Australia’s best-known brands, our call centre agents are highly skilled and trained to promote your brand with every conversation.
Lead Nurturing Services Enables
Our Clients’ Results
Read our Case Studies to learn how we can support your business growth.
Our proven approach delivers exceptional results and helps our clients achieve their sales and marketing targets.