Lead Nurturing

Up to 95% of warm leads leak out of your sales pipeline. But 70% of them will buy (from you or a competitor) at some point in the future.”

How an FMG Lead Nurturing campaign can help you

Forrest Marketing Group specialises in B2B lead nurturing through telemarketing. We are proud to partner with some of Australia’s best-known brands, supporting their lead management initiatives. A disciplined lead nurturing strategy means you maintain regular contact with ALL of your prospects no matter where in the buying cycle they are. This keeps you positioned ahead of your competitors and builds a long-term sales pipeline.

Many sales people focus on their next ‘hot’ sales lead at the expense of their warm, longer-term leads. Forrest Marketing Group can help ensure the nurturing of your entire sales pipeline

Lead nurturing progresses leads through the sales funnel by engaging leads at different stages. Providing relevant information at the right time and strengthening relationships with buyers at each stage of the buyer’s journey. Our expert sales agents can nurture your leads to maximise your sales conversion.

Combining a lead nurturing strategy with lead generation ensures you stay in regular contact with long-term opportunities. All maximising the value of your lead generation campaign.

Build Relationships

Our Sales Agents understand the buying journey and can keep in touch with all of your prospects, nurturing relationships and building brand awareness until they are ready to buy. We ensure that every single communication is consistent and supports your brand.

Grow Your Business

Our lead nurturing campaigns can operate as a stand-alone project or in conjunction with an appointment setting of lead generation campaign. Partnering with us helps you grow your business, building your pipeline, generating sales and increasing revenue.

Save Time

Outsourcing your lead nurturing can save you and your sales team valuable time and ensure you spend more time in front of prospects closing sales. We can nurture warm leads for you passing them back over to you when they are ready for a sales conversation.

Provide Insight

Regular contact with prospects ensures that contact details are updated and your database is accurate, With every single call we make in a lead nurturing campaign we gather as much information as possible and record it. Over time this build valuable information about your prospects, their current situation and the customer journey.

Lead Nurturing: How to get started

Your Account Manager will guide you through the design and setup of your lead nurturing campaign, including:

  • Assess your needs and designing the strategy to best meet your lead nurturing objectives – this could be a standalone project or a part of a larger lead generation campaign
  • Set and agree on campaign targets
  • Work with you to decide who to call, how often and when to pass leads back to you
  • Develop the sales message for each stage of the buying cycle
  • Briefing meetings with the operations team
  • Training sessions with your sales agents
  • Campaign tracking and reporting through our online portal

Get In Touch

Make an Enquiry

Tell us a bit about what you are looking for and we'll be in touch right away.

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Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Partner with Australia's best Contact Centre

We know every business requires a different approach. Our client partnerships give us insights to tailor winning strategies that deliver results.

Don’t just take our word for it – hear the success stories from others who have chosen to partner with Forrest Marketing Group to service their customers and win more business.

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EL Blue


"The results that FMG get are easily the best that we have ever seen."

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Grays Online


"Partnering with FMG meant we could really drive our business as we had the right people doing the right things."

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Jayex Healthcare


"We needed to work with someone our prospects were going to trust right from when they take the first phone call."

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GPSM


"With Forrest Marketing Group you get a professional product and you get it all the time."

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Genesis Instore Marketing


"It's reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full."

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