“Market research is a valuable tool. It allows you to make informed decisions about the marketing of your business.“
Our outbound call centre provides a cost-effective data collection and market research solution.
We represent some of Australia’s best-known brands. Clients choose us because we’re experts at creating engaging and effective customer experiences. They stay with us because we deliver exceptional results.
Partnering with FMG on your next market research project will ensure you are collecting accurate and reliable data.
Not only will you get the market intelligence you require from our research calls. We can also incorporate messages about your products and services. Additionally we can provide a cross and upsell opportunities. Furthermore we can gain opt-ins for future campaigns or communications. Therefore ensuring your marketing activities are successful.
Our mature and experienced call centre agents understand the importance of accurate data. They collect precise and reliable data and have the ability to handle research projects covering any topic.
Using an independent third party to conduct market research means that respondents are honest and open. This ensures accurate data is obtained. You will gain a complete understanding your customers and their needs, as well as what your competitors are doing.
When done well market research is a key factor in maintaining competitiveness over your competitors.
Using FMG as your market research partner gives you the information you need to make business decisions based on fact. Respondents are more honest and open when market research is completed by an independent third party. The information obtained allows you to understand your target market and gain an advantage over your competitors.
Through a tailored market research campaign, we can determine the size and characteristics of a particular market. The information obtain can include your target markets preferences, opinions as well as usual behaviours. Our experienced agents can collect precise and reliable data. They can also handle any topic professionally and promptly.
Understanding the customers experience when they buy from you is critical. It can increase conversion rates, as well as identify up-selling and cross-selling opportunities. Ultimately maximising client retention and the lifetime value of a customer. We can design a market research ‘mystery shopping’ campaign to deliver invaluable feedback.
We build in our quality control process to every campaign including our market research projects. With quality checks in place, we ensure accurate and reliable data is being captured. We are members of the Australian Market & Social Research Society (AMSRS) and adhere to their professional standards.
Your Account Manager will guide you through the design and setup of your market research campaign. This includes: