“Market research is a valuable tool. It allows you to make informed decisions about the marketing of your business.“
How FMG’s Market Research services can help you
Our outbound call centre provides a cost-effective data collection and market research solution.
We represent some of Australia’s best-known brands. Clients choose us because we’re experts at creating engaging and effective customer experiences. They stay with us because we deliver exceptional results.
Partnering with FMG on your next market research project will ensure you are collecting accurate and reliable data.
Not only will you get the market intelligence you require from our research calls. We can also incorporate messages about your products and services. Additionally we can provide a cross and upsell opportunities. Furthermore we can gain opt-ins for future campaigns or communications. Therefore ensuring your marketing activities are successful.
Our mature and experienced call centre agents understand the importance of accurate data. They collect precise and reliable data and have the ability to handle research projects covering any topic.
Using an independent third party to conduct market research means that respondents are honest and open. This ensures accurate data is obtained. You will gain a complete understanding your customers and their needs, as well as what your competitors are doing.
When done well market research is a key factor in maintaining competitiveness over your competitors.
Provide Insight
Using FMG as your market research partner gives you the information you need to make business decisions based on fact. Respondents are more honest and open when market research is completed by an independent third party. The information obtained allows you to understand your target market and gain an advantage over your competitors.
Gather Information
Through a tailored market research campaign, we can determine the size and characteristics of a particular market. The information obtain can include your target markets preferences, opinions as well as usual behaviours. Our experienced agents can collect precise and reliable data. They can also handle any topic professionally and promptly.
Understand Customers
Understanding the customers experience when they buy from you is critical. It can increase conversion rates, as well as identify up-selling and cross-selling opportunities. Ultimately maximising client retention and the lifetime value of a customer. We can design a market research ‘mystery shopping’ campaign to deliver invaluable feedback.
Ensure Quality
We build in our quality control process to every campaign including our market research projects. With quality checks in place, we ensure accurate and reliable data is being captured. We are members of the Australian Market & Social Research Society (AMSRS) and adhere to their professional standards.
Market Reserach: How to get started
Your Account Manager will guide you through the design and setup of your market research campaign. This includes:
- Assessing your needs and designing the strategy to best meet your objectives. Why are you undertaking a market research project? What outcomes are you aiming for? Is this research a part of a larger campaign with the aim to also include lead generation?
- Setting and agreeing on campaign targets
- Working with you to decide who to call and how often. How many surveys do you need to complete to make the campaign a success?
- Briefing meetings with the operations team
- Training sessions with your call centre agents
- Campaign tracking and reporting through our online portal
Get In Touch
Make an Enquiry
Tell us a bit about what you are looking for and we'll be in touch right away.
Download Our Lead Generation Timeline
When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.
Achieve Your Sales & Marketing Targets
Our clients range from large to small, across all industries. Our proven approach ensures we deliver exceptional results.
Read our case studies to learn how we could help achieve your sales and marketing targets.
Partner with Australia's best Contact Centre
We know every business requires a different approach. Our client partnerships give us insights to tailor winning strategies that deliver results.
Don’t just take our word for it – hear the success stories from others who have chosen to partner with Forrest Marketing Group to service their customers and win more business.
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"The results that FMG get are easily the best that we have ever seen." EL Blue |
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"Partnering with FMG meant we could really drive our business as we had the right people doing the right things." Grays Online |
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"We needed to work with someone our prospects were going to trust right from when they take the first phone call." Jayex Healthcare |
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"With Forrest Marketing Group you get a professional product and you get it all the time." GPSM |
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"It's reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full." Genesis Instore Marketing |