Market research allows you to make informed decisions about the marketing of your business.
Our outbound call centre provides a cost-effective data collection and market research solution.
We represent some of Australia’s best-known brands.
Clients choose us because we’re experts at creating engaging and effective customer experiences.
They stay with us because our outbound marketing agents deliver exceptional results.
Partnering with FMG on your next market research project will ensure you are collecting accurate and reliable data.
Using an independent third party to conduct market research means that respondents are honest and open.
This ensures accurate data is obtained.
You will gain a complete understanding of your customers and their needs, as well as what your competitors are doing.
When done well market research is a key factor in maintaining competitiveness over your competitors.
Not only will you get the market intelligence you require from our research calls.
We can also incorporate messages about your products and services.
Additionally, we can provide across and upsell opportunities.
Furthermore we can gain opt-ins for future campaigns or communications.
Therefore ensuring your marketing activities are successful.
Benefits of Market Research Services
Using FMG as your market research partner gives you the information you need to make business decisions based on fact. Respondents are more honest and open when market research is completed by an independent third party. The information obtained allows you to understand your target market and gain an advantage over your competitors.
Through a tailored market research campaign, we can determine the size and characteristics of a particular market. The information obtain can include your target markets preferences, opinions as well as usual behaviours. Our experienced agents can collect precise and reliable data. They can also handle any topic professionally and promptly.
Understanding the customers’ experience when they buy from you is critical. It can increase conversion rates, as well as identify up-selling and cross-selling opportunities. Ultimately maximising client retention and the lifetime value of a customer. We can design a market research ‘mystery shopping’ campaign to deliver invaluable feedback.
We build in our quality control process to every campaign including our market research projects. With quality checks in place, we ensure accurate and reliable data is being captured. We are members of the Australian Market & Social Research Society (AMSRS) and adhere to their professional standards.
Read our Top 5 Steps for generating qualified sales leads for your sales team.
“Meeting with qualified sales leads will improve your sales conversion and give you better quality clients.”
Starting your market research campaign is easy
Your call centre Account Manager will work with you to:
Our clients chose FMG because we are experts. They stay with us because we deliver exceptional results.
Each week we make thousands of sales calls, generating millions of dollars of new sales opportunities for our clients.
We can support your marketing initiatives by delivering the right message at the right time to your customer database. Representing some of Australia’s best-known brands, our call centre agents are highly skilled and trained to promote your brand with every conversation.