Call Centre Market Research

Market research allows you to make informed decisions about the marketing of your business.

How FMG’s Outsourced Market Research services can help you

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Our B2B outbound call centre provides a cost-effective data collection and market research solution.

We represent some of Australia’s best-known brands.

Clients choose us because we’re experts at creating engaging and effective customer experiences.

They stay with us because our outbound marketing agents deliver exceptional results.

Partnering with FMG on your next market research project will ensure you are collecting accurate and reliable data.

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Using an independent third party to conduct market research means that respondents are honest and open.

This ensures accurate data is obtained.

You will gain a complete understanding of your customers and their needs, as well as what your competitors are doing.

When done well market research is a key factor in maintaining competitiveness over your competitors.

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Not only will you get the market intelligence you require from our research calls.

We can also incorporate messages about your products and services.

Additionally, we can provide across and upsell opportunities.

Furthermore we can gain opt-ins for future campaigns or communications.

Therefore ensuring your marketing activities are successful.

Benefits of Outsourced Call Centre Market Research Services


Using FMG as your outsourced market research partner gives you the information you need to make business decisions based on fact. Respondents are more honest and open when market research is completed by an outsourced company. The information obtained allows you to understand your target market and gain an advantage over your competitors.


Through a tailored market research campaign, we can determine the size and characteristics of a particular market. The information obtain can include your target markets preferences, opinions as well as usual behaviours. Our experienced agents can collect precise and reliable data. They can also handle any topic professionally and promptly.


Understanding the customers’ experience when they buy from you is critical. It can increase conversion rates, as well as identify up-selling and cross-selling opportunities. Ultimately maximising client retention and the lifetime value of a customer. We can design a market research ‘mystery shopping’ campaign to deliver invaluable feedback.


We build in our quality control process to every campaign including our market research projects. With quality checks in place, we ensure accurate and reliable data is being captured. We are members of the Australian Market & Social Research Society (AMSRS) and adhere to their professional standards.

Our call services generate sales

Listen to our call centre Managing Director, Richard Forrest, to learn our FMG helps businesses find new leads and generate more sales.
“Selling on the phone is all we do, and we get results.”

Measure your ROI

Watch how our online client portal makes it easy for you to track outsourced market research activity and monitor results so you can easily calculate your return on investment.

“FMG’s client portal gives you access to live updates and reporting, providing key metrics to measure results.”

Telemarketing generates qualified sales leads

Read our Top 5 Steps for generating qualified sales leads for your sales team.

“Meeting with qualified sales leads will improve your sales conversion and give you better quality clients.”

5 steps to get qualified sales leads

Starting your market research campaign is easy

Your call centre Account Manager will work with you to:

  • Assessing your needs and designing the strategy to best meet your objectives. Why are you undertaking a market research project? What outcomes are you aiming for? Is this market research a part of a larger campaign with the aim to also include lead generation?
  • Setting and agreeing on market research campaign targets
  • Working with you to decide who to call and how often. How many surveys do you need to complete to make the campaign a success?
  • Briefing meetings with the call centre operations team
  • Training sessions with your call centre agents
  • Market research campaign tracking and reporting through our online portal

Our Hard Work Generates Results

Telemarketing Case Study

“We needed to work with someone our prospects were going to trust right from when they take the first phone call.”

Watch our client Videos

Our clients chose FMG because we are experts. They stay with us because we deliver exceptional results.

Each week we make thousands of sales calls, generating millions of dollars of new sales opportunities for our clients.

“Partnering with FMG meant we could really drive our business as we had the right people doing the right things.”

Lead Generation Lead Nurturing Case Study

“It’s reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full.”

Lead Generation Case Study

“With FMG you get a professional product and you get it all the time.”

Outbound Lead Generation Appointment Setting Case Study

“The results that FMG get are easily the best that we have ever seen.”

Our Service Support Sales & Marketing

FMG partner with Sales and Marketing Teams, expanding their resources and strengthening their initiatives.  We provide a full range of contact centre services to help you achieve your Sales and Marketing targets.

We Work For Your Sales Team

Our agents can work as your complete outsourced sales department or expand your sales team when you require additional resources or expertise.

We Support Your Marketing Team

We can support your marketing initiatives by delivering the right message at the right time to your customer database. Representing some of Australia’s best-known brands, our call centre agents are highly skilled and trained to promote your brand with every conversation.

Our Clients’ Results

Read our Case Studies to learn how we can support your business growth.

Our proven approach delivers exceptional results and helps our clients achieve their sales and marketing targets.

Get in Touch

Tell us a bit about what you’re looking for and we’ll be in touch right away.

Get in touch with us


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    Get in Touch

    Tell us a bit about what you’re looking for and we’ll be in touch right away.