2015 FMG Telemarketing Survey Results

2015 FMG Telemarketing Survey Results

Published Jan 6th 2016

Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services. Take a look at what they had to say.


Leads Generated


FMG generated 9,640 qualified leads for the participating clients during 2015, or an average of 135 per client.


84% of clients rated the number of leads generated by FMG as average, high or extremely high


84% of clients rated the quality of leads generated by FMG as average, high or extremely high


92% of our clients acquired new clients or prospects of their own as a direct result of their FMG campaign


Sales Results


63% of clients have already closed sales as a result of the services FMG provided during 2015, with 586 new clients being brought on board.


An additional 31% of clients expect to close sales within the next 6 months.


Revenue attributed to FMG campaigns by these clients is an average of over $289,000 per client


Additional revenue expected to be achieved within the next 12 months is an average of over $370,000 per client


Therefore total expected revenue resulting from FMG telemarketing campaigns within 12 months for these clients is an average of over $660,000


Return on Investment


As at the end of 2015 these clients reported that for every $1 spent with FMG they have received an average of $6.17 in sales revenue


With sales in the pipeline it is expected by the end of 2016 this will increase to $14.10 in sales revenue for every $1 spent


Customer Experience


95% of respondents rated their initial engagement with FMG as high or extremely high quality


99% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality


98% of respondents rated FMG’s campaign management as average, high or extremely high quality


97% of these clients believe FMG understood their objectives and business needs


94% of respondents would recommend FMG to others


Of those clients who plan on continuing with telemarketing and outbound lead generation, 94% of them plan to continue working with FMG.


How does FMG compare?


25% of respondents have used other telemarketing providers. Of those


94% rated FMGs service better than the competitors


72% rated the quality of results as better than the competitors


We have run our annual telemarketing survey for the last five years and the results continue to speak for themselves.  Over the last 5 years our clients have reported closed sales at the point of each survey totalling over $42 million.


To find out how FMG can help you, contact us today.


You can also check out the results from other years surveys


2017 FMG Telemarketing Survey Results

2016 FMG Telemarketing Survey Results

2014 FMG Telemarketing Survey Results

2013 FMG Telemarketing Survey Results

2012 FMG Telemarketing Survey Results

2011 FMG Telemarketing Survey Results





General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.



Michelle O’Brien

Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.



Greg Puttick

General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

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