2017 FMG Telemarketing Survey Results

2017 FMG Telemarketing Survey Results

Published Feb 26th 2018

Each year we invite all our clients to participate in an independent survey designed to measure the effectiveness of FMG’s telemarketing and lead generation services. Take a look at what they had to say.


Leads Generated


FMG generated 7,437 qualified leads for the participating clients during 2017, or an average of 169 per client.


75% of clients rated the number of leads generated by FMG as average, high quality or extremely high


84% of clients rated the quality of leads generated by FMG as average, high or extremely high


On average each of our clients have so far acquired 20 new clients (with sales closed) as a direct result of their FMG campaign (this does not include the additional prospects which are still in the sales pipeline and expected to buy in 2018). This is up from an average of 11 per client in 2016.


Sales Results


61% of clients have already closed sales as a result of the services FMG provided during 2017, with 883 new clients being brought on board.


An additional 24% of clients expect to close sales within the next 6 months.


Revenue attributed to FMG campaigns by these clients is an average of over $160,363 per client


Additional revenue expected to be achieved within the next 12 months is an average of over $258,386 per client


Therefore total expected revenue resulting from FMG business development campaigns within 12 months for these clients is an average of over $418,750


Return on Investment


As at the end of 2017 our clients reported that for every $1 spent with FMG they have received an average of $7.09 in sales revenue


With sales in the pipeline, our clients expect by the end of 2017 this will increase to $18.51 in sales revenue for every $1 spent


The average cost per lead for our clients during 2017 was $133.83, this is down from $154.17 in 2016



Customer Experience


100% of respondents rated their initial engagement with FMG as average, high or extremely high quality


98% of respondents rated the set up process of their FMG campaign as of average, high or extremely high quality


93% of respondents rated FMG’s campaign management as average, high or extremely high quality


98% of respondents would recommend FMG to others


74% of respondents plan on continuing to use outbound business development strategies such as telemarketing in 2018. Of these, 90% plan to continue working with FMG.




68% of respondents stated that ‘sourcing quality leads’ was a key challenge for them during 2017


This was followed by 43% of respondents also saying ‘increased competition / new competitors’ and 32% responding that ‘closing sales’ were main challenges during 2017


How does FMG compare?


30% of respondents have used other telemarketing providers (this is down from 38% in 2016). Of those

  • 100% rated FMG’s service as the same or better than the competitors
  • 100% rated the quality of results as the same or better than the competitors


93% of respondents believed that FMG really understood their business and their requirements.


We have run our annual telemarketing survey for the last 7 years and the results continue to speak for themselves.  Over the last 7 years our clients have reported closed sales at the point of each survey totalling over $65 million.





General Manager NSW Industrial

Grays Online

Josh Sanders tells us how, through outsourcing their outbound lead generation to FMG, GraysOnline ensured their sales people were doing the right things more often – sitting down with qualified prospects and selling.



Michelle O’Brien

Regional Manager

Jayex Healthcare

We asked Michelle O’Brien about Jayex’s experience with outsourcing their lead generation to Forrest Marketing Group. Here, she tells us that outsourcing lead generation for a complex technical solution IS possible. And that it delivers great results.



Greg Puttick

General Manager

EL Blue

Greg Puttick explains why EL Blue, with a very specific target market of CEOs of medium-sized organisations, decided to outsource their outbound lead generation and what the results have been.

You're in good company

Proud Member

enquire now