FMG Client Survey 2017
Each year we survey our clients to measure the effectiveness of our telemarketing and lead generation services. The results continue to prove that our campaigns deliver exceptional returns for our clients.
18:1 Return on Investment
Our campaigns generate exceptional sales and marketing ROI with clients closing $18.51 in new sales for every $1 spent with FMG during 2017
FMG Client Survey Results
100% rated their initial engagement as average, high or extremely high quality
98% rated the setup process of their campaign as average, high or extremely high quality
93% rated their campaign management as average, high or extremely high quality
98% would recommend us
74% plan on continuing to outsource sales, lead generation and telemarketing in 2018
90% will continue working with FMG
FMG generated an average of 169 qualified leads for the participating clients during 2017
75% of clients rated the number of leads as average, high quality or extremely high
84% of clients rated the quality of leads as average, high or extremely high
On average our clients have acquired 20 new clients (with sales closed) as a direct result of our services (this does not include the additional prospects which are still in the sales pipeline and expected to buy in 2018)
61% of clients have already closed sales as a result of the services FMG provided during 2017, with 883 new clients being brought on board.
An additional 24% of clients expect to close sales within the next 6 months.
Average closed revenue of $160,363 per client
Additional revenue expected to be achieved within the next 12 months is an average of $258,386 per client
Total expected revenue resulting from FMG business development campaigns within 12 months for these clients is an average of $418,750
Return on Investment
As at the end of 2017, our clients reported that for every $1 spent with FMG they have received an average of $7.09 in sales revenue
With sales in the pipeline, our clients expect by the end of 2017 this will increase to $18.51 in sales revenue for every $1 spent
The average cost per lead for our clients during 2017 was $133.83, this is down from $154.17 in 2016
68% of respondents stated that ‘sourcing quality leads’ was a key challenge for them during 2017
This was followed by 43% of respondents also saying ‘increased competition / new competitors’ and 32% responding that ‘closing sales’ were main challenges during 2017
How do we compare?
100% rated our service the same or better than our competitors
100% rated our quality of results the same or better than our competitors
93% believe that FMG really understood their business and requirements
We have run our annual telemarketing survey for the last 7 years and the results continue to speak for themselves. Over the last 7 years, our clients have reported closed sales at the point of each survey totalling over $65 million.
Want More Sales?
Contact us today to learn how we can help increase your sales revenue.
You can also check out the results from previous surveys