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FMG Client Survey 2017

Each year we survey our clients to measure the effectiveness of our telemarketing and lead generation services. The results continue to prove that our campaigns deliver exceptional returns for our clients.

18:1 Return on Investment

Our campaigns generate exceptional sales and marketing ROI with clients closing $18.51 in new sales for every $1 spent with FMG during 2017

FMG Client Survey Results

Client Telemarketing Survey Results 2017

Customer Experience

100% rated their initial engagement as average, high or extremely high quality

98% rated the setup process of their campaign as average, high or extremely high quality

93% rated their campaign management as average, high or extremely high quality

98% would recommend us

74% plan on continuing to outsource sales, lead generation and telemarketing in 2018

90% will continue working with FMG

Leads Generated

FMG generated an average of 169 qualified leads for the participating clients during 2017

75% of clients rated the number of leads as average, high quality or extremely high

84% of clients rated the quality of leads as average, high or extremely high

On average our clients have acquired 20 new clients (with sales closed) as a direct result of our services (this does not include the additional prospects which are still in the sales pipeline and expected to buy in 2018)

Sales Results

61% of clients have already closed sales as a result of the services FMG provided during 2017, with 883 new clients being brought on board.

An additional 24% of clients expect to close sales within the next 6 months.

Average closed revenue of $160,363 per client

Additional revenue expected to be achieved within the next 12 months is an average of $258,386 per client

Total expected revenue resulting from FMG business development campaigns within 12 months for these clients is an average of  $418,750

Return on Investment

As at the end of 2017, our clients reported that for every $1 spent with FMG they have received an average of $7.09 in sales revenue

With sales in the pipeline, our clients expect by the end of 2017 this will increase to $18.51 in sales revenue for every $1 spent

The average cost per lead for our clients during 2017 was $133.83, this is down from $154.17 in 2016


68% of respondents stated that ‘sourcing quality leads’ was a key challenge for them during 2017

This was followed by 43% of respondents also saying ‘increased competition / new competitors’ and 32% responding that ‘closing sales’ were main challenges during 2017

How do we compare?

100% rated our service the same or better than our competitors

100% rated our quality of results the same or better than our competitors

93% believe that FMG really understood their business and requirements

We have run our annual telemarketing survey for the last 7 years and the results continue to speak for themselves.  Over the last 7 years, our clients have reported closed sales at the point of each survey totalling over $65 million.

Want More Sales?

Contact us today to learn how we can help increase your sales revenue.

You can also check out the results from previous surveys

2016 FMG Client Survey

2015 FMG Client Survey

2014 FMG Client Survey

2013 FMG Client Survey

2012 FMG Client Survey

2011 FMG Client Survey

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