AAPT - Forrest Marketing Group
Prospecting, lead generation and market research services for AAPT, from Forrest Marketing Group

AAPT case study

“The outcome has been very easily measured. We have a contact to lead ratio of about 9% which has got to be 3 or 4 times the industry average. The effect on our business is we now have BDMs out there with warm leads. They are following up on real opportunities and making sales.”


Head of Business & Corporate at AAPT – Steven Norris

AAPT is Australia’s leading wholesale and business-grade telecommunications carrier. They approached FMG looking for a long term partner to generate leads for their business development teams.


The Requirement

FMG was originally engaged to complete a pilot campaign as a proof of concept to test the ROI. The results generated by FMG were so impressive, that FMG was quickly locked in to continue on with this campaign. Additionally, they were engaged to start a number of other campaigns for other departments within AAPT.


The Results

FMG completed over 1650 hours of calls. During this time 595 face to face and phone appointments were booked over numerous campaigns. AAPT sales management could not be happier with the results.

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