AAPT, Australia’s leading wholesale and business-grade telecommunications carrier approached FMG looking for a long term partner to assist in generating leads for the business development teams.
Originally engaged to complete a pilot campaign as a proof of concept to test the ROI, the results generated by FMG were so impressive, that FMG was quickly locked in to continue on with this campaign as well as engaged to start a number of additional campaigns for other departments within AAPT.
With over 1650 hours of calls completed and 595 face to face and phone appointments booked over numerous campaigns, AAPT sales management could not be happier with the results.
“The outcome has been very easily measured. We have a contact to lead ratio of about 9% which has got to be 3 or 4 times the industry average. The effect on our business is we now have BDMs out there with warm leads, following up on real opps and making real sales.”
– Steven Norris – Head of Business & Corporate at AAPT