FMG has conducted multiple lead generation campaigns to generate face to face appointments for ActewAGL’s sales representatives.


The campaign was designed to speak with the business owners of small to medium sized businesses encouraging them to switch from their current supplier to ActewAGL’s electricity and gas. Introductions to ActewAGL were made over the phone and details on the prospects current provider and quarterly bills collected. Face to face appointments were then made for ActewAGL’s sales representatives to meet with the prospects and close the sale.


Over 540 hours of calls have been completed generating 480 face to face appointments. This campaign has been an important part of ActewAGL’s growth strategy in the SME space and has generated over $500K in additional revenue.


“FMG has provided resourcing support for our B2B growth strategy. The FMG team has adapted to our always evolving requirements through their collaborative campaign management. The focus on quality and continual improvement means we can be confident our brand will be well represented. Our growth using FMG to date has exceeded over $500k! A true reflection of a great business partnership is the results and the results speak for themselves.”


– Todd Eagles, ActewAGL

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