Forrest Marketing Group has released the 2017 Australian B2B Sales Report highlighting the challenges facing Australian sales teams and the industry trends and outlook.
More than 200 Sales Managers and Executives across Australia from organisations that engage in Business to Business (B2B) sales were surveyed from a wide range of industries.
With a focus on sales targets, sales team performance, lead generation and lead management, including sales systems and technology, the B2B Sales Report provides an opportunity for sales professionals to benchmark their performance and projections against other Australian Sales Teams.
The report reveals the biggest challenges for businesses continue to be sourcing quality leads, followed by increased competition. The highest priorities for sales teams in 2018 are improving their sales processes and investing in people.
To access the latest sales industry insights download your copy of the full Australian B2B Sales Report:
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