BOC case study
A member of The Linde Group which supplies compressed and bulk gases, chemicals and equipment to corporates as well as small to medium sized businesses, the eCommerce Manager of BOC approached FMG for assistance in promoting their online portal and transitioning customers online to manage their accounts and to make purchases.
Moving online means customers can avoid waiting in a telephone queue and enjoy the convenience of being able to access their account – this includes invoices, statements, pricing, previous orders and deliveries. For BOC this transition to online provides substantial cost savings and supports the marketing teams online strategies.
Due to the success of this ongoing campaign, FMG have now worked on a number of additional campaigns with BOC’s marketing team, including the surveying existing & lost clients with the results feeding back into existing and future marketing plans. So far we have completed over 22,000 hours of calls for BOC, with over 52,000 outcomes – including signing up clients to the online portal, completing surveys & updating client contact details.