The Bright Print Group case study
“The Bright Print Group have been using the professional services of Forrest Contact to generate sales leads for us. Over that time, Forrest Contact have worked closely with BPG to develop a customised telemarketing program. So far this has generated in excess of 300 qualified leads for our sales team. Forrest Contact are customer focused as well as being committed to providing a valuable service.”
– Deborah Burgess, Bright Print Group
Bright Print Group is a Sydney based commercial and digital print company.
The Requirement
Forrest Contact were approached by Bright Print to work on telemarketing lead generation campaign. Bright Print Group wanted to target companies who spent more than $50,000 on printed material each year. Companies were selected by industry types. The focus was on those industries likely to have this level of spending on printed material and that employed more than 30 staff. This level of qualification ensured that Bright Print would see a high ROI for each new client won.
The Results
Spending time at the start of the campaign, we worked closely with BPG to develop a unique offer and approach. This ensured the effectiveness of the campaign within a very competitive industry.
With a unique offering, Forrest Contact’s agents were able to set appointments with Marketing and Finance Managers within target organisations every 1.5 hours. In fact the campaign was so successful at the start that Bright Print had to suspend it temporarily to allow their sales team to catch up with the high volume of leads provided.