Bright Print Group is a Sydney based commercial and digital printing company.
FMG were approached by Bright Print to work on a lead generation campaign focused on targeting companies who spend more than $50,000 on printed material per year. Companies were selected by industry types that were likely to have this level of spending on printed material and who employed more than 30 staff. This level of qualification ensured that Bright Print would generate a high ROI with each new client won.
Working together closely in partnership, a unique offer and approach was created to enhance the effectiveness of this campaign within such a competitive industry. We were able to set appointments with Marketing and Finance Managers every 1.5 hours. Due to the success of the campaign Bright Print had to suspend the campaign temporarily to catch up with the high volume of leads we had provided for their large sales team!