Outsourced Customer Service | Forrest Marketing Group
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Corporate Sponsorship Lead Generation

 

Camp Quality

“We appreciate the work that Forrest Marketing Group have carried out for us. They have worked with us for over a year, delivering sales leads for our team and it has been a good experience.


We also referred their services to one of our parent companies and wish them every success. We are grateful for their support and look to partner with them again in the future”.

The Oranges ToolKit – Executive Director – David Arkles

The Requirement

The Oranges Toolkit sought a lead generation company to help them break into the SME market to gain support for Camp Quality through Corporate Partnerships including Fundraising, Workplace Giving, Volunteering and access to their Health & Wellbeing program (Oranges).

The SME Fundraising Program was launched initially as a state-based trial to initiate contact with their database, at senior or executive level, and to progress the sales cycle to confirmed appointments or phone meetings for their sales team.

The Solution

FMG began calling medium to very large organisations to identify those who have a focus on employee wellbeing as a part of their business strategy, or who are going through stressful times due to competitive pressures or high growth.

We provided a dedicated agent who has worked for Oranges Toolkit for 15 months and has developed both immediate and longer-term opportunities for their sales team.

The campaign targets senior-level HR decision-makers and presents The Oranges Toolkit’s program clearly and effectively to these decision-makers within each organisation.

The Results

Over a 15-month period, we completed 800 hours of calling to the target organisations and from this we developed 102 qualified sales opportunities for The Oranges Toolkit’s team.

In addition to these immediate sales opportunities, are an additional 336 future opportunities who are decision-makers that are not yet ready to meet but who have asked to be followed up over the coming months.

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