EL Blue Outbound Lead Generation - Forrest Marketing Group
Prospecting, lead generation and market research services for ELblue, from Forrest Marketing Group

EL Blue case study

“We were happy with one every 2 weeks and people struggle with this in the call centre industry.”

“We have been working together for 5 years. And I would say that about half of my clients are because Richard Forrest and his team made the appointment first up.”

 

EL Blue – General Manager – Greg Puttick

Call Hours

Conversations

Appointments

EL Blue is the Australian leader in providing a completely outsourced HR function. Australian owned and established in 1998. EL Blue manages the complete HR function for national and international organisations. They have clients in Sydney, Brisbane, Melbourne, Singapore, the USA and Europe.

 

The Requirement

EL Blue’s solution delivers an aligned workforce with real cost savings and efficiencies through HR outsourcing. They were looking for assistance in contacting CEOs of medium sized organisations. With the purpose of introducing their services and getting face to face appointments.

Initially EL Blue managing the outbound lead generation function themselves. However they found getting appointments with CEOs challenging. As a result they were managing to book one appointment every 2 months. Since partnering with FMG this has increased to one appointment every 2 weeks. A big turn-around for EL Blue.

Greg Puttick, General Manager, identified several benefits seen as a result of outsourcing and partnering with FMG.

 

“One of the benefits was that we didn’t have to manage the process directly. So this was quite a time saver.”

 

“The second benefit was that we got appointments. That was the major benefit. We got appointments with CEOs and we made sales.”

 

With the partnership starting in 2012 Greg highlights the importance of spending time at the start understanding each other’s businesses. Figuring out what will and won’t work. This time taken upfront ensures you get the most out of outbound lead generation. EL Blue were not after 5 or 6 appointments a day, or even a week.

“We were happy with one every 2 weeks and people struggle with this in the call centre industry.”

 

“We have been working together for 5 years and I would say that about half of my clients are because Richard Forrest and his team made the appointment first up.”

 

Greg Puttick – General Manager – EL Blue

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