“For any business focused on growth, telemarketing is an option worth exploring and may well be the right option for your company. Using a dedicated and highly experienced team like FMG, our Agents can concentrate their efforts on what they do best and that’s speaking with people face-to-face about their insurance needs, assessing what they have in place and determining if there is a better, more effective solution required to ensure the right protection is in place. FMG has been responsive, professional and extremely accommodating of our needs. We work well together as a team and look forward to building on our success with them.”

 

Elders Insurance – Anne Lucas, National Manager – Marketing & Communications

The Requirement

The focus of this campaign was to speak with SME businessowners to set face to face appointments for Elders Insurance’s individual franchised Agents. In order for us to generate a face to face appointment, we had to find businesses with an insurance policy due for renewal within the next 4 months.

 

FMG have now worked with Elders for a number of years and continue to do so. So far over 4,700 hours of calls have been completed, presenting Elders to tens of thousands small business owners located in regional and rural areas across Australia.

 

The Results

So far over 2,400 face to face appointments have been booked, as well as phone appointments and ‘Stay in touches’ recorded for future contact with those with policies renewing at a later date. The sales opportunities uncovered have a potential of more than $2 million per year in premiums.

 

Of the business owners spoken to 19% agreed to further contact from Elders Insurance with around 6% to agreeing to a face to face appointment with their local Elders Insurance Agent straight away.  Overall 62% of business owners were interested in learning more about Elders Insurance. This high level of interest generated is testament to the campaign strategy developed in conjunction with Elders Insurance.

 

“As a business we were keen to engage with a telemarketing company to enable us to improve our new business growth strategies. FMG were a perfect fit for us. The team were a delight to work with from the start of the engagement. Feedback from clients was extremely positive and they were pleasantly surprised with their communication with FMG (which they added was generally not the case with other telemarketing calls). We are experiencing excellent conversion rates of the appointments provided by FMG, approximately 30% of those quoted are converting to new business. We are also experiencing higher average premium through the great personal touch delivered by FMG.”

 

– Jarrad Taylor, Elders Insurance

 

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