FMG Success – Logistics Industry Spotlight

Forrest Marketing Group deliver call centre services to Logistics Industry Spotlight

Many businesses struggle to generate a consistent number of good quality sales leads. Enabling them to achieve their revenue, profit and growth objectives. The transport, logistics and warehousing industry is no different.

At FMG we can support your sales team generate sales opportunities. We do this through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.

FMG have worked on thousands of campaigns covering a wide range of industries, products and services. Logistics and transport is one area we have had plenty of experience in. Covering local, state based, nationwide and international logistics, transportation or warehousing companies. In recent times we have spent over 3,000 hours on the phones for clients in the logistics industry. We have generated over 1,100 appointments for them. Have a look at what some of our customers had to say.



FMG conducted an appointment setting campaign for TNT, designed to grow their customer base in key geographic areas. FMG was tasked by TNT to get their Sales and Account Managers in front of businesses that regularly used couriers or transported goods locally using an external logistics provider.

TNT provided postcodes that were already part of their daily pick up run. Knowing that competitive pricing could be offered due to their location. Using this message, FMG started generating appointments from the first day of calls. Within days of the campaign commencing TNT had already started to convert these appointments into sales.

TNT reported a 90% conversion rate of the appointments within a few weeks of commencement of the campaign.


A leading Australian freight forwarding and logistics provider

A leading Australian freight forwarding and logistics provider approached FMG in 2014 to work on a 3 month campaign. We were able to generate 57 appointments over 138 hours of calling. Our client was able to quickly convert 15 of these appointments into new clients. This generated revenue of over $250,000 to date.

A second campaign was run in 2015 with similar results. Their Sales Manager provided feedback stating they would ‘quietly’ recommend FMG to colleagues and associates. As he doesn’t want their ‘secret weapon’ to end up in enemy hands.

International Cargo Express

ICE has been using FMG to provide a consistent flow of new sales opportunities since 2009.

“The objective of our campaign with FMG was to introduce ourselves to businesses that were in our target market. FMG were able to put me in front of around 30 new prospects. In that time we signed 2 new clients, both of who are still working with us today. FMG are well organised. They were able to structure the campaign in a way that meant that I was able to go to one appointment per day, every day. This allowed me to promote our company whilst still continuing to focus on other areas of the business.”


– Ian McDonald, International Cargo Express