Recruitment Appointment Setting | Forrest Marketing Group

FMG Success – Recruitment Appointment Setting

FMG Recruitment Industry Case studies

Many businesses struggle to generate a consistent number of good quality sales leads. Enabling them to achieve their revenue, profit and growth objectives. Recruitment and employment agencies are no different.


At FMG we can support your sales or business development team generate qualified sales. We do this through generating leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered sales opportunities resulting in millions of dollars of new business for our clients. Selling on the phone is all we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.


FMG have worked on thousands of campaigns covering a wide range of industries, products and services. Recruitment and employment services is one area we have had plenty of experience in. From global leaders in talent management, niche industry providers and executive search experts.


In recent times FMG has worked for numerous recruitment and employment agencies and consultants. We have completed over 3,000 hours of calls for these clients. Our main focus is on booking face to face appointments to discuss their services.

 

A Global Leader in innovative talent management solutions


A global leader in talent management came to us in early 2014 looking to expand their offering into a new niche. As this was a new market, they needed assistance in introducing their services to the heads of large HR departments. The aim was making face appointments with their sales staff.


FMG constructed a strategy based on their existing fantastic reputation and experience. We extended this reputation into their new target market of workforce consulting and talent supply chain management. The campaign ran over several months with 206 hours of calls. FMG booked 50 face to face appointments. Additional we engaged 51 other contacts who didn’t want to meet straight away. But wanted more information sent through and a call back in the future.  Now, instead of wondering about a new niche market our client has experienced substantial growth. They are  focused on developing these new relationships and closing sales.

 

Leading recruiter in the transport, logistics, resources and supply chain sectors


Our client is the leading recruiter in the transport, logistics, resources and supply chain sector. They are brilliant at placing the right candidate, however were struggling to grow their client base. Most of their business was coming from their existing client base and referrals. They wanted some assistance with introducing their business to brand new contacts.


As outsourcing sales was new to our client, FMG started working with them on a pilot campaign. The initial campaign was a huge success – with an ROI of over $13 for every $1 spent. As a result FMG has since completed 1783 hours of calls over several years. Booking 658 face to face appointments with prospects Australia wide. Additionally over 540 ‘stay in touches’ were recorded. These were contacts who did not have an immediate need. But were happy to have a call back in the future.  With a healthy stream of new business, finding new clients is no longer an issue and their team can focus on what they do best.

 

Casual labour hire specialist


This specialist in blue collar casual labour hire had always had success with their large major clients. They were looking to extend their reach in the small and medium enterprise (SME) market to minimise their risk. As well as increase sales revenue and profitability. FMG was approached to partner with them.


FMG customised a campaign focusing on SME organisations within specific industries where casual labour is always needed. This includes warehousing and distribution, manufacturing, food processing and commercial laundries. The directive was to book appointments with MD’s, CEOs, Operations Managers, Warehouse Managers and HR Managers. We completing over 340 hours and booked 98 face to face appointments. Our client is now comfortable with a more balanced mix of customers working with them.

New player in Executive Recruitment


FMG was approached by a new player in the competitive area of Executive Recruitment. Our client knew they needed help with introducing their business to new prospects. They had a unique value proposition they could explain once face to face with clients. However needed assistance in finding the right prospects and making the appointments.


We starting with a pilot, which quickly demonstrated that outsourcing the introductions and appointment setting was the right decision. FMG had soon completed over 330 hours of calls and put our client in front of 88 new prospects. Our client could now focus on the face to face meetings. Where they could explain their unique value propositions, close sales and form long term relationships. They no longer needed to worry about where their leads would come from.

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