GraysOnline - Forrest Marketing Group
Prospecting, lead generation and lead nurturing services for GraysOnline, from Forrest Marketing Group

3,085 call hours

13,491 Conversations

1,716 appointments

GraysOnline case study

“Forrest Marketing Group have been absolutely fantastic in understanding our business, understanding what we want to achieve from this lead generation and making it happen. The fact that they have all the right people in their business in the right roles and the fact that they have all the data for is to be able to ascertain what’s working and what’s not, just makes it fantastic from our perspective.”

GraysOnline – General Manager (NSW Industrial) – Josh Sanders

GraysOnline is an Australian online retail and auction company. For nearly 100 years, GraysOnline has helped buys and sellers connect, selling more than 120,000 items each month to businesses and consumers.

GraysOnline reached out to FMG to find new potential clients and generate as many new business opportunities as effectively possible.



GraysOnline had grown significantly over recent years and were looking for new ways to grow further. At the same time, Josh Sanders – GM (NSW Industrial), wanted to optimise the sales team conversions by ensuring their time was used more efficiently.


Since 2015, FMG has been consistently generated 10 – 15 new qualified sales leads to the GraysOnline BDM’s each week.

GraysOnline recognised there were more benefits than just the sales leads, through their lead generation partnership with FMG:

1. The market intelligence of businesses in aligned industries provided valuable insight to GraysOnline.

2. Having professional lead generators talking to aligned businesses about Graysonline, promoted the GraysOnline brand and the personal conversations created a positive experience.

3. FMG’s online portal provided GraysOnline with a huge amount of information, reporting real-time data and analytics.

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