Jayex - Forrest Marketing Group
Prospecting, lead generation and market research services for Jayex, from Forrest Marketing Group

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Jayex Healthcare case study

“Just knowing they have the confidence to pick up the phone and make that initial call to get a different kind of sales person to go in there and nurture that client is great for us, and takes the stress off us. But we are also handing it to someone who we have confidence that they will do a good job and they have proved they are doing a good job.”

Jayex Healthcare – Regional Manager – Michelle O’Brien

Jayex Healthcare create a seamless end to end solutions for healthcare professionals and patients. With offerings including workflow management, touch screen solutions, digital signage and patient call displays to healthcare organisations, Jayex provide value add solutions to the healthcare industry.


The Requirement

As a relatively new entrant to the Australian market Michelle O’Brien – the Regional Manager was looking for assistance in introducing their business and solution to healthcare practice managers. For Jayex it was critical to partner with someone who was able to gain a real understanding of quite a complex solution. The Jayex business is built on trust as they are selling three-year contracts and it is critical that clients have this trust right from the very first point of contact – the first call.


“They really wanted to understand how our product worked, what the benefits to the practice were.”

The Results

With a long sales cycle of 6 – 8 months Jayex now have a steady pipeline of opportunities for their BDMs to nurture over the coming months.

“FMG have come to us and asked have you closed any business straight away, we weren’t expecting to. What we were expecting out of this was to have a pool of opportunities who had shown an interest in our solution.”

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