FMG was retained by a leading provider of materials handling equipment. The objective of the campaign was to build a database of potential prospects & companies for our client in key locations, gain information on each company’s buying cycles, their current provider and planned purchases.
FMG designed and ran a market research programme to a specific geographic location over several months. We introduced our client’s local agent and gathered the following information:
Our team built a database of 957 companies all with a need for our client’s equipment. Individual contacts were qualified according to their needs, interest and likely timeline for purchase. Although it was not the focus of this campaign, qualified sales leads (prospects with a current need for materials handling equipment) were also generated for the client’s sales team to meet with.
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