“With this exercise it was very important that the customer sees a seamless approach, from the moment they were contacted by FMG, to the final stage.
We were very pleased to see that there was a seamless approach.”
Gerald Garcia – Senior Manager – Member Services Centre – NSW Business Chamber
NSW Business Chamber is the state’s peak business organisation. As an independent not-for-profit organisation, we are dedicated to helping businesses of all sizes to maximise their potential.
Looking to bolster their sales to achieve stretch targets, NSW Business needed to supplement their existing internal sales team through the use out outsourced telemarketing. They were looking to find a partner who could act as an extension of their own sales team and seamless handover qualified leads.
In addition NSW Business Chamber were also looking to investigate alternative methods of lead generation and compare the ROI against current methodology with the aim of a long term partnership.
Not only did FMG achieve the target of providing 80 qualified leads back to NSW Business Chamber, this was achieved during the Chambers quietest time of year from December to the end of January.
In 352 hours the FMG sales agents had 1454 conversations and passed back 83 qualified leads to NSW Business Chamber.