Forrest Marketing Group has re-branded to Forrest Contact

Planet Earth Cleaning

Prospecting, lead generation and market research services for Cleaning Company the Planet Earth from Forrest Marketing Group

The Planet Earth Cleaning Company case study

“Forrest Contact are a highly professional company and easy to work with. I love their reports which provide a clear snapshot of the week’s results. Forrest Contact are an excellent fit for us and I would absolutely recommend them to any organisation with a telesales requirement”

Call Hours

 

Conversations

 

Appointments

 

The Planet Earth Cleaning Company is a leader in sustainable and environmentally friendly cleaning.  Despite initial concerns about using outsourced telemarketers, Planet Earth engaged Forrest Contact to run a telemarketing campaign for them.


Planet Earth has a completely green operation. Using only natural products and ensuring that the back of house function is completely carbon neutral, they also help to manage and reduce commercial waste and its impact on the environment. Furthermore they were the inventors of the, now infamous, eco-bin.  John Engalander, the Founder, is a thought leader in the ‘green’ space. He regularly presents and speaks at national functions.

Campaign Strategy


The focus of the campaign was to set appointments for Planet Earth’s sales and management team. The purpose was for them to conduct site inspections and provide obligation free quotes to businesses throughout Melbourne.

 

Presentations


To date, we have worked a total of 3,066 hours, presenting Planet Earth Cleaning to 12,904 decision makers within their target market.

 

Qualification


Lead qualification included a number of criteria: a minimum office size, a minimum number of staff, as well as the number of times they currently have the office cleaned each week.  48% of prospects we spoke to did not require cleaners sufficiently regularly, or were too small to meet the required qualification criterion.  The high percentage of prospects who did not qualify is a direct consequence of the strategy to find ‘good quality’ clients who would prove more profitable than targeting the smaller end of the market.

 

Pain


As part of the script we were able to identify areas of pain or frustration that prospects might have. We asked how happy prospects were with their existing cleaners and in which areas they were dissatisfied.

Unique Selling Point


The message we delivered on behalf of Planet Earth included 4 key points. Their exceptionally high standards of service delivery. The fast response rates. Their flexibility, and their reduced waste costs. Planet Earth encourages their clients to take responsibility for their carbon emissions and waste. This is a unique message in their market.

 

Level of Interest


Only 24% of decision makers spoken to were not interested in learning more about their services.  The high level of interest generated during this campaign is testament to the script and strategy that Planet Earth and Forrest Contact developed.

 

Results


Planet Earth has been thrilled with the quality of our leads and our management of their campaign.  Planet Earth says once they win a new client they “retain clients forever” which makes the approximate costs of $1,000 for each new client gained through this campaign a highly cost-effective growth strategy.