Qualified Sales Leads | Lead Generation | Forrest Marketing Group

Qualified Sales Leads

 

Ecowise Case Study

“Forrest Marketing Group have provided us with great sales leads and a pipeline of opportunities for the future.

They have helped us build strong brand awareness in our key markets.

We look forward to continuing to work with them and their team into the future.”

Ecowize Group – Managing Director – Peter Maibom

The Requirement

Ecowize is Australia’s largest provider of cleaning and sanitation services to the food industry.

Ecowize wanted to increase their brand awareness and expand its client portfolio.

They were looking for an outsourced lead generation company who could build a marketing database, email marketing collateral and book web meetings with qualified sales leads for their sales team.

The Solution

FMG built a database of prospects by contacting target companies to identify key decision-makers. Conducting high-quality sales conversations with key decision-makers allowed us to promote the Ecowize brand and understand each prospect’s business needs to identify qualified sales leads.

Our sales agents emailed relevant marketing collateral to qualified sales leads. Follow-up sales calls were scheduled to discuss the suitability and benefits of the Ecowize solutions. Once sufficient interested was genearted and prospects convinced the Ecowize solutions could meet their business needs, web conferences were booked for the Ecowize sales team.

Following the success of the initial campaign, FMG developed subsequent lead generation campaigns promoting different services and targeting different markets.

During our long term partnership, we trained two dedicated sales agents who worked on the Ecowize Group the entire time, giving them breadth and depth of knowledge to deliver a clear and convincing marketing message across all of their campaigns.

The Results

Starting with a database of 1,000 target companies, we were able to:

  • identify key decisions makers
  • build strong brand awareness
  • develop a marketing database with email addresses
  • book appointments with qualified sales leads
  • create a sales pipeline of future opportunities

 

1 Qualified Sales Lead booked every 2.75 hours

Our sales agents booked 151 web conferences with qualified sales leads for the Ecowize team.

In addition, a pipeline was identified with 155 qualified sales leads with a future opportunity to be nurtured over the next 12 months.

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